Jonathan Paul

Contact Jonathan by sending an email to jpaul@brunico.com

Articles by Jonathan Paul
Canadian Tire Tires

Store stops, starts & changes

In this new, ongoing Shopper Marketing Report feature, we look at how retailers ranging from Canadian Tire to Microsoft Canada are opening, closing and changing store tactics.

JTPSCSauv-hi

Jackson-Triggs goes back to its roots

Industry pundits weigh in on the wine company’s new positioning, and whether it hits the mark.

1-Greenspy

Lg2 games for good

The Montreal-based agency is the only Canadian shop recognized as a finalist for “Gaming for Good,” an initiative by Al Gore and the Climate Reality Project.

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Quebec Food Banks’ uncanny report

The organization puts its first annual report in the can (literally) with help from Lg2boutique.

sample source

Continued momentum: SampleSource partners with Walmart.ca

SampleSource is now the exclusive vendor for Walmart.ca sampling efforts, providing customers with request-based sampling options.

Web

Student habits forecast digital future for shopper marketing

A study by Conversion and SPC Card shows that digital platforms are an increasingly important part of how young people make their purchase decisions.

Sport Chek - Square One Gondola

Gatorade’s Sport Chek nutrition centre scores

The results of Pepsico’s partnership with the sports retailer spawned talks to expand it out to more FGL banners including Sports Experts and Atmosphere in Quebec.

brown bag

Trendspot: Food banks make for good shopper marketing business practices

Lay’s and Campbell Canada have successfully leveraged food banks to tie emotion to customers’ purchase decisions and strengthen relationships with retail partners.

Newfoundlandtourism

Newfoundland & Labrador evokes childlike curiosity

The new chapter of Newfoundland & Labrador Tourism’s “Find Yourself” campaign includes awareness-building TV and tactical print and online ads.

snowmobile

Winter wonderland

Newfoundland and Labrador is great for a winter vacay.

amancio

Cossette Montreal hires Alexandre Amancio

The former Ubisoft creative director joins the agency as co-chief creative officer.

starkman

Rethink hires Aaron Starkman as partner and CD

The agency’s new stakeholder, who will be based out of its Toronto office, talks to strategy about his big move.

MiniCarPark

Mini helps holiday shoppers with easy unparking

This holiday season the car company is relieving parking lot stress for its drivers with its Mini Parked Car Locators.

Joe

Cheil Canada stacks its executive deck

The agency has made four key hires to round out its executive team including new managing partner/ECD Joe Musicco.