Jonathan Paul

Contact Jonathan by sending an email to jpaul@brunico.com

Articles by Jonathan Paul
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Lawtons rewards healthy behaviour with Air Miles

Through the PROfile Health Club, the pharmacy is aiming to build customer loyalty while increasing education, prescription adherence and online and in-person habit tracking.

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Rogers and Yellow Pages target bargain hunters

The two Canadian companies have jumped on the deal-hunting bandwagon, launching their own digital properties.

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Loblaw innovates on new marketing fronts

Marcus Evans, managing director of TBWA\Toronto’s Integer, weighs in on Loblaw’s recent efforts in reality TV, magazine publishing and in-airport pampering.

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Retailers digitize gifting this holiday season

The big names in retail, including Shoppers Drug Mart and Walmart, are encouraging Canadians to shop with them by offering digital solutions that make gift-giving easier.

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Petcurean and CIL Paints go mobile

The two Canadian brands have developed mobile recommendation apps to help customers build affinity with their brands.

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Nova Scotian cars get tipsy

Nova Scotia Liquor Corporation adopts a humorous approach for its holiday “don’t drink and drive” campaign.

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Whistler Film Fest messes with Hollywood

Genre-defying film trailers remind viewers to “prepare for the unexpected” in this campaign by Vancouver-based Dare.

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Telus wins hearts with critters & causes

Anne-Marie LaBerge is making the future friendly by putting people first.

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Media Experts celebrates XXX

As Canada’s oldest indie media agency hits 30, strategy takes a look at what it took to navigate the last three decades in media.

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The year’s best agency-folk side projects

From wacky jack o’ lantern stencils to a sports bucket list, creatives sure got creative this year.

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The word on Wind’s manifesto

Matt Cammaert and Doug Hawe weigh in on the mobile co’s new customer-powered push.

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John St.’s feline frenzy

The agency releases a spate of catvertisements.

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AToMiC: Teletoon starts a vampire-human street fight

A 3D game lets players choose how the My Babysitter’s a Vampire series will end.

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Purity is priceless

Jamieson touts its ingredients.

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Teletoon’s vampire street fight

Interactive prodco The Secret Location unveils Canada’s first stereoscopic 3D interactive project to market a TV show.