Katie Bailey

Contact Katie by sending an email to kbailey@brunico.com

Articles by Katie Bailey

Primetime faceoff: CBC 2.0

Can a new programming strategy revitalize the pubcaster amidst its budget cuts and NHL loss?

Copied from Playback - Mark Rozeluk

Mark Rozeluk joins Secret Location as CD

Rozeluk (pictured) was most recently the creative director for Trapeze before joining the Toronto-based digital agency.

ORPHAN BLACKEPISODE 101/102 D7

Segal signs M&L deal for Orphan Black

The Draftfcb division will start rolling out merch for the Canadian TV show in April.

Copied from Playback - Amanda Ploughman

Amanda Ploughman named VP marketing at Shaw Media

The former MediaCom and Pelmorex Media CEO’s new oversight includes both the company’s specialty and conventional channels.

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Fall TV: Being upfront

How viewer fragmentation is shaping television’s biggest buying season.

Mad Men (Season 5)

Net-working

How TV’s big network brands are connecting with today’s consumers.

Endgame

Fall TV special report

From addressability to social to mobile, Strategy breaks down the changing nature of TV, and assesses the fates of new shows in the battle for timeslots.

The Playboy Club

Prime-time battlegrounds

We called in the experts to weigh the odds: which network has the most competitive slate? Who has the biggest night? Which shows will be winners and which will be unceremoniously dumped?

News

It’s Do or Die time for Windows

Microsoft Windows Canada sends PC users on a reality TV-inspired international adventure.

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It’s Do or Die time for Windows

Microsoft Windows Canada is getting the word out about its latest national marketing effort with a series of immersive TSAs in Toronto.

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London Drugs pedals change

A Styrofoam-decked bicycle works as a travelling billboard to promote the retailer’s spring recycling initiative.

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Globe’s Canadian Young Lions teams pass first hurdle

Entrants from DDB, BBDO Proximity/Argyle, Grey Canada and Starcom take Gold, each winning a trip to Cannes.

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Trop50 works it out

The new low-cal bottled juice line from Tropicana is being launched with a lean ‘n’ mean plan to reach health-conscious females.

News

The Globe steps out for LG Fashion Week

The newspaper is promoting its Globe Style section with a sponsorship plan including the event, as well as displays at Holt Renfrew.

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L’Oreal Paris celebrates Voluminous with vloggers

The Canadian arm of the cosmetics co has launched a YouTube contest targeting influential video mavens in celebration of its flagship mascara’s 20th year.