Kelly Gadzala

Contact Kelly by sending an email to kgadzala@brunico.com

Articles by Kelly Gadzala

Three Things You Should Know: The coupon is back

It may not always be extreme, but couponing is back. Nola Martin of Stride talks about how brands can get the most out of it.

GO_BeforeAfter.jpg

Package redesign of the month: Petcurean

A pet food makeover helps create new brand awareness, with a QR and mobile assist.

PG

P&G launches time-saving challenge

The “It All Starts with Yes” program aims to improve family life with a contest and coupon component.

SampleSource---screenshots-home

SampleSource a big scale hit

Request-based online model improves trial rates for CPGs.

Yael Grimman

Yael Grimman moves on

The P&G veteran will head up Dyson Canada’s marketing efforts.

Fall_2011_Runway_Look_1

Joe keeps it fresh

In just five years, the Loblaw clothing brand has morphed from the grocery aisle to a major stand-alone fashion label.

David Dixon uses his love of patterns as a source of inspiration for his exclusive IKEA collection

Why we heart Ikea

The home furnishing brand has proven itself to be much more than a category – it’s a cultural movement.

FTB18x18PosterEng

The Verdict: Skittles scores with Tree Boy

The Wrigley Canada brand’s recent “Free Tree Boy” effort has become the company’s most successful candy promo.

PC black label group Product Shot

Loblaw dons black tie

The grocery chain launches a new fine food collection under the President’s Choice banner.

HS Nielsen

Nielsen and Hunter Straker to develop shopper marketing metrics

New hook-up aims to boost ROI for CPG cos and retailers.

CSI aisles

Explorer Group launches high-tech shopper insight facility

CPG manufacturers can harness virtual aisles to test products and more.

PC bl Cherry shiraz wine jelly

Loblaw to launch fine food collection in October

President’s Choice “black label” rolls out in exclusive sections in 140 stores.

FTB18x18PosterEng

Skittles scores sales with ‘Free Tree Boy’ campaign

Playing off a US-made TV spot, the Wrigley brand brought the idea home with a 360-degree program.

Palletimage

Quaker launches ‘Amazing’ CSR push

Quaker expects big results from its first in-store event fully integrated into a massive 360 campaign.

DE023_01_01

B!G Awards 2011

Taxi, Sid Lee and BBDO prove that thinking beyond the ad formula pays off.