Lisa Bucher

Contact Lisa by sending an email to lbucher@brunico.com

Articles by Lisa Bucher
SABRA 10oz BBQ TOP VIEW

Sabra’s fresh repackaging

Through a redesign and sampling efforts, the hummus brand is appealing to consumers looking for more real ingredients.

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Moosehead aligns its brands

The beer co. has repackaged its four product lines to create more consistent branding.

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Coca-Cola strengthens its sports drink portfolio

Vitaminwater Active and Powerade Zero are added to the product mix, with the company rolling out integrated campaigns for each.

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Walmart tackles quality perceptions

The retailer is putting its product developers at the centre of a campaign for its pasta sauce and thin crust frozen pizza.

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Canus celebrates 20 years with new packaging

The skin care brand aims to rejuvenate its image in an effort to connect with modern moms.

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Barrows’ data-collecting pop-up

An activation for Pure Leaf shows how the shopper marketing agency’s modular design helps generate insights.

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Inside the M&Ms ‘Flavour and Fun Shop’

The confectionery brand adds an experiential touch to engage consumers with its “Flavour Vote” campaign.

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It’s all in the genes

Easter Seals is testing people’s DNA in an unorthodox peer-to-peer fundraising campaign.

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Fountain Tire hits the road with a new brand platform

The auto retailer moves past prices and promotions to build a trusted partnership with its customers.

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Clover Leaf creates an ‘All Natural’ campaign story

The tuna brand hopes to spread awareness of its reformulated products and the fact that canned fish isn’t necessarily less healthy.

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Salinex wants consumers to take a deep breath

The nasal care brand’s first campaign in three years aims to drive differentiation in a highly functional category.

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Chico’s encourages women to be bold about their age

The women’s fashion retailer launches a brand refresh that capitalizes on an empowering social tension.