Lucy Saddleton

Contact Lucy by sending an email to lsaddleton@brunico.com

Articles by Lucy Saddleton
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Movers & Shakers

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Hunting for Dingbat

When she isn’t decorating cakes, Toronto cake artist Vanessa Le Page can usually be found rummaging through boxes in thrift shops or scouring Web sites for unusual collectibles to add to her vast collection.

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TAXI imprints Williams-Sonoma top-drawer status

Cooking buffs have been waiting with bated breath for the opening of Canada’s first Williams-Sonoma stores this fall.

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Movers and Shakers

Allied Domecq International has appointed a new management team to its Montreal office to revamp the Dunkin Donuts image in Quebec.

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Bond brokers, auto makers reach for younger buyers

Canada Savings Bonds (CSBs) have always been something of a mystery to the younger generation. However Ottawa-based Canada Investment and Savings has launched a promotion and multi-layered ad campaign to attract the youth demographic to its bonds and CSB savings plans.

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Youth may help car makers weather downturn

As the economy continues to soften, Canadian consumers are gearing down on spending and putting the brakes on new car-buying plans. While some car manufacturers in Canada are adjusting to the economic changes with price-slashing incentives, others are staying the course, and even increasing efforts to zero in on the youth demographic.

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Tourism industry conjures up new strategies

The tourism industry worldwide has suffered a bitter blow in the wake of the terrorist attacks in the U.S. Tourists are cancelling flights and hotel bookings, airlines are making huge staff cuts and travel agencies are experiencing mass financial losses.

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Carguide takes agencies on the road

Some 200 media buyers and advertisers were invited to test their driving skills in an event held by Toronto-based Carguide magazine on October 4.

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The fall TV launch that sputtered

As fall TV schedules were thrown into the air after the terrorist attacks Sept. 11, series debuts were delayed and promotional efforts took a back seat to news programs. CBC, Global and CTV have now launched their fall seasons, but with so many changes and a lack of thorough advertising, some critics feel brand messages are not always getting across.

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Fast-food chain cooks up contest to create database

In today’s highly competitive fast-food industry, restaurants are increasingly using promotions and special offers to lure customers away from competitors. In its latest loyalty-building exercise, North American Chinese restaurant chain Manchu WOK made its first foray into database building with the launch of an Internet contest.

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Richmond Savings renames, Rethinks

West-coast Canadians have grown to know and love Richmond Savings’ ongoing Humungous Bank advertising campaign. For the last eight years, the Richmond, B.C.-based credit union, which changed its name to Coast Capital Savings in April (following a merger with Pacific Coast Savings), has been poking fun at larger, more traditional banks.

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Royal Rewards loyalty program extends reach

Last Year’s Headline: Royal Bank rewards in real time
Synopsis: Royal Bank of Canada (RBC) launches a loyalty card program for selected Visa cardholders – said to be the first program of its kind offered by a North American bank. Royal Rewards program makes its debut as a pilot scheme in Vancouver and the Lower Mainland of B.C. on September 1, 2000.

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Movers and Shakers

Prime Restaurants in Toronto has appointed Anna Di Pede as SVP of marketing and brand development. She joins from agency MacLaren McCann. Jennifer May McAvoy, who joined the chain in 1991, has been promoted from director of marketing to VP of marketing.

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PC marketers fight through industry slowdown

As the personal computer industry reaches its 20th anniversary this summer, computer manufacturers are fighting to stay afloat following a battering of tech recessions and falling prices.
The second quarter of 2001 saw the Canadian PC market decline year-over-year for the first time ever. According to research specialist IDC Canada, shipments of consumer branded PCs in the second quarter declined 13.8% compared to a year earlier, as Canadian consumers continued to refrain from buying new PCs.

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TVs P-O-Ping up everywhere

‘If you can deliver a message to the consumer while they stand right beside your product, then you are onto a winner,’ says Steve Boultbee, CEO at North Vancouver-based network provider Impulse TV.