Mark Burgess

Contact Mark by sending an email to mburgess@brunico.com

Articles by Mark Burgess
AOY

Meet the 2017 Agency of the Year juries

Here are the five panels for this year’s competitions, including the new Design category.

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Tokyo Smoke opens beachhead in cannabis normalization campaign

The brand’s new flagship is another way to get its message out before potentially restrictive marketing rules kick in.

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Did a robot write that ad?

Agencies are testing artificial intelligence for ad delivery. What does that mean for the creative?

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Insurers retool offers and amp up goodwill

How the increasingly commoditized sector is shifting its marketing to go beyond pricing.

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Cannes 2017: Film wins push Canada to all-time best Lions haul

Cossette, Lg2, Saatchi and Edelman collect prizes at the festival’s closing show.

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Cannes 2017: Five more Lions for Canada in Radio and Film Craft

John St., Cossette and Sid Lee collect more awards for the country on the festival’s penultimate day.

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Cannes 2017: Creative for creativity’s sake?

An expert panel discusses whether the best work wins, or if juries are getting played by emotional cause work.

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Cannes 2017: Unilever’s Keith Weed charts a course

The CMO tells Cannes Lions attendees his views on audience polarization, views and #unstereotyping.

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Cannes 2017: What is too creepy in Direct and Creative Data?

‘We’ve never seen anything as invasive as that,’ jury president says of Direct Grand Prix.

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Cannes 2017: More Canadian wins in Cyber, Direct, Creative Data and Mobile

Critical Mass and Sid Lee picked up their first awards, while FCB and Leo continued their winning ways.

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Cannes 2017: Cossette, FCB pick up Gold Health Lions

Lg2 is also bringing home a Lion as the first awards of the festival are announced.

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Media Director of the Year nominations due next week

Nominate your candidate by the end of day on June 12.

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Designing a nation

Greg Durrell’s upcoming documentary records the overlooked history of Canadian design’s golden age.

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Cossette, Rethink big winners at AToMiC 2017

Several high-impact cause campaigns were among those that dominated last night’s awards.

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AToMiC 2017: Beyond tears and victimhood

Cause campaigns choose empowerment over sentimentality, and win big at AToMiC.