Here are the 2017 Creative Report Card shortlists
The full rankings will be available Feb. 23, but until then, check out the top brands, agencies, creatives and planners.
Searching for Joe Canada
As the country celebrates its 150th birthday, marketers are planning a patriotic outpouring in the rush to define what it means to be Canadian in 2017.
Berlitz convinces you to learn the language
The language training school shows what you miss when you have to focus on a movie’s subtitles.
Bringing Christmas to SickKids
The latest “VS” video puts to rest the fear that Santa will forget to visit children in the hospital.
Maxi ventures beyond the flyer
The Quebec grocer makes its return to mass advertising with a focus on fresh.
Red Barrels’ scare tactics
The gaming company has created a dependable product to promote the release of horror game Outlast 2.
Check it out: Iogo’s dots get snappy
A new campaign from the Ultima yogurt brand draws some personality out of its umlaut.
Lg2, Leo Burnett take top prizes at ADCC awards
The two agencies took home Scarlet Letters at Thursday night’s gala.
U by Kotex makes a movie
The popular Carmilla web series will be made into a feature film next year.
Scents and marketability
Why marketers are following consumers’ noses in order to be remembered.
Check it out: A celebration of Montreal
The city commemorates it 375th birthday with a campaign celebrating its history and defining moments.
Giving an old brand a Boost
The nutritional drink repositioned its brand by targeting the active boomer.
Agency of the Year 2016: Watch the videos
Check out some of the videos created by the shortlisted shops for this year’s show.