Mark Burgess

Contact Mark by sending an email to mburgess@brunico.com

Articles by Mark Burgess
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AOY Gold: Cossette’s strategic approach

Multidisciplinary work teams, a multi-year innovation plan and combining strategy and creative have helped the agency stay on top.

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PRAOY Gold: Edelman’s trust in the process

A “communications marketing” approach and boosting internal talent has put the agency on the podium.

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Gone in six seconds

Short ads: creativity killers or new tools to convey a single-minded message?

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The market for pet parents

Millennials take pet ownership seriously, creating all kinds of opportunities for brands that know how to reach them.

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2017 Brands to Watch: Collective Arts’ chameleon can

The Hamilton brewer designs its brand purpose into its labels.

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Preparing for brands that talk

With voice assistants, brands are figuring out how to insert themselves into a new kind of conversation and the high-stakes method of search.

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The gin is in

Craft distilling is catching on, and brewers are getting in on the mix.

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Why insurance isn’t boring, in six seconds

The Insurance Brokers of Canada’s new digital campaign gets its message across in a flash.

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2017 Agency of the Year shortlist revealed

Here is the last batch of finalists for the awards to be handed out in November.

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RBC’s new AI assistant moves money for you

Through machine learning, the bank wants Nomi to provide hands-off service and spending insights.

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Here is the Digital Agency of the Year shortlist

These 14 agencies are still in the running for DAOY.

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Announcing the Media Agency of the Year shortlist

These 10 agencies made the cut heading into the November awards gala.

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PR and Design Agency of the Year shortlists are in

Here’s who still has a chance to collect the top prizes at the November gala.

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Health Canada and marketing to kids: what you need to know

The issues at play in the public consultation on appropriate age restrictions, targeting and the definition of “unhealthy food.”

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Adidas adds Toronto to its global neighbourhood

A revamped Originals store in Toronto offers a virtual shopping experience and some local touches.