Mark Burgess

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Articles by Mark Burgess

Josh Donaldson finds his Flow

An eco-focused water brand teams up with the Jays star and other influencers on a new campaign.


Auto sales continue to lead retail growth

Retail sales were up in February, with Canadians willing to make large purchases.


DentsuBos expands leadership roles in Montreal

VPs on the creative, account and production teams have new responsibilities.


Canada’s banks still best in customer experience

Improved global scores for banks didn’t slow the gains from fintech firms.


Calling all agencies: it’s AOY entry season

Strategy’s Agency of the Year awards is open for entries, with names of cases due May 16.

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Staying priceless

MasterCard repositions itself as a tech leader as it prepares to celebrate its 50th birthday.


CFA Institute builds up those three letters

A campaign targeting investors argues that trust shouldn’t be put in unqualified advisers.


Retail sales grow on automotive strength

The three month trend indicates a recovery from last year’s declines, but the numbers aren’t as positive as they seem.


Which brands do Canadians trust most?

A new study suggests that trust is most important when it comes to products for kids and pets.

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Windsor Salt refines its look

The maker of culinary and other salt products changes up its logo and packaging to be more relevant to millennial consumers.


Speedy Glass puts the spotlight on technicians

The windshield repair brand’s new campaign takes a new, documentary-style approach.


Craig Jenkins named CD at TracyLocke

New clients have led to the need for a permanent creative director at the shopper marketing agency.


Three lessons on the changing agency model

Executives from Cundari, The&Partnership, Fjord and Studio M gathered at DX3 to dissect the state of the ad world.


Citizen Relations opens The Colony Project

Amanda Shuchat will lead the new PR agency, which will focus on helping clients reach audiences outside their usual targets.


Creative Report Card: Grey taps into culture to change it

Grey ties for the #4 spot this year, and the team of creative chameleons looks to solve problems in new ways.