Scents and marketability
Why marketers are following consumers’ noses in order to be remembered.
Check it out: A celebration of Montreal
The city commemorates it 375th birthday with a campaign celebrating its history and defining moments.
Giving an old brand a Boost
The nutritional drink repositioned its brand by targeting the active boomer.
Agency of the Year 2016: Watch the videos
Check out some of the videos created by the shortlisted shops for this year’s show.
Agency of the Year 2016 winners revealed
Take a look at who took home the big prizes at this year’s show and the work that clinched the wins.
Commonwealth\McCann names new managing director
Calvin Daniels takes on the SVP role to oversee Chevrolet.
Check it out: SickKids enters a second round
The latest spot in the new “VS” platform spotlights cancer research.
BMO dusts off its Ball-Star for Raptors’ return
The bank has a new campaign starring the talking ball it created for last year’s all-star game.
Check it out: Comfy pants for a cause
Why a PR shop has launched a new product line to raise funds for cancer research.
Clarks makes a content play
The shoe brand blended old and new art forms to promote its latest line.
Penguin steps into the ring
The publisher promotes its new “Rowdy” Roddy Piper biography by generating a pro wrestling name of your own.
Famous 5 flips misogyny for Persons Day
The Calgary non-profit once again teams up with Critical Mass for a provocative digital campaign.
Constellation’s Canadian wines change hands
The Ontario Teachers’ Pension Plan acquires the business, which includes Inniskillin and Jackson-Triggs.
Not your typical truck stop jerky
Devour positions itself as an outdoor energy food with a new brand ambassador campaign.