Mark Burgess

Contact Mark by sending an email to mburgess@brunico.com

Articles by Mark Burgess
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The future of shopping: The changing consumer

In part one of our series, we look at how time spent online is warping consumer behaviour.

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Honey Nut Cheerios wins 2017 SIA Grand Prix

Cossette’s campaign took the top prize at the Shopper Innovation Awards, while Expedia, Ikea, Doritos and others brought home Gold.

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Shopper Innovation Awards: Ikea hacks delivery pain points

Leo Burnett’s campaigns showed how easy it can be to buy (and move) new furniture.

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Shopper Innovation Awards: When banner ads stalk for good

The Canadian Safe School Network made its point by turning its ads into bullies.

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Shopper Innovation Awards Grand Prix: The cause effect

General Mills and Cossette take the top prize for Honey Nut Cheerios and “Bring Back the Bees.”

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Shopper Innovation Awards: How to keep it fresh

Molson Canadian and Budweiser found ways to bring winning campaigns back for another season.

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Shopper Innovation Awards: Focus-group-generated content

Walmart brought in the real experts to test its Christmas toys.

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Shopper Innovation Awards: Donations with benefits

SickKids and Rethink Breast Cancer offered donors more than the joy of giving.

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Shopper Innovation Awards: Two brands are better than one

Partnerships for Expedia, Coke and Interac helped the brands reach their targets.

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Roots looks to redefine ‘nice’ in Canada 150 campaign

Behind the brand’s attempt to challenge the Canadian stereotype.

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Now accepting: 2017 Agency of the Year submissions

Agencies have until May 15 to submit a list of campaigns for the annual competitions.

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Awareness up, action still slow in digital transformations

IDC Canada surveyed Canadian executives about their readiness for a digital future.

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Check it out: OPG goes inside the reactor

New work from The Hive gets creative with the Darlington Nuclear Generation Station.

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Dairy Farmers makes its own tradition

The organization uses sentimental creative to highlight cheese makers’ creativity and freedom.

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Here is your AToMiC Awards 2017 shortlist

Our judges have narrowed down the top achievements in media and advertising creativity, with winners to be announced May 31.