Mark Burgess

Contact Mark by sending an email to mburgess@brunico.com

Articles by Mark Burgess
BMO

BMO dusts off its Ball-Star for Raptors’ return

The bank has a new campaign starring the talking ball it created for last year’s all-star game.

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Check it out: Comfy pants for a cause

Why a PR shop has launched a new product line to raise funds for cancer research.

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Clarks makes a content play

The shoe brand blended old and new art forms to promote its latest line.

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Penguin steps into the ring

The publisher promotes its new “Rowdy” Roddy Piper biography by generating a pro wrestling name of your own.

YVR

YVR imagines the future

The Vancouver Airport Authority works with a futurist to build excitement for a new master plan.

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Famous 5 flips misogyny for Persons Day

The Calgary non-profit once again teams up with Critical Mass for a provocative digital campaign.

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Constellation’s Canadian wines change hands

The Ontario Teachers’ Pension Plan acquires the business, which includes Inniskillin and Jackson-Triggs.

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Not your typical truck stop jerky

Devour positions itself as an outdoor energy food with a new brand ambassador campaign.

Volkswagen

Volkswagen’s endless picnic

The automaker markets its new Golf SportWagen to those who won’t necessarily go too far off road.

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Check it out: Boston Pizza sends love to Subban

The restaurant has fun with the star player’s departure from Montreal.

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Strategy’s Brand to Watch 2016: Reigning Champ

We look at how the made-in-Vancouver sportswear brand made a big splash this year.

Milk

Dairy Farmers take on beverage marketing

In a new parody campaign, the association has fun with the methods for introducing and selling new products.

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Brands of the Year 2016: Catering to the Drake traveller

How the brand is spreading Canadiana cool through its hotels, general stores and more.

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One wild escalator ride

How Canadian publications are using sophisticated targeting and engagement techniques to retain and win more valuable readers.

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Check it out: Spinning safe sex

HIV Community Link and Village Brewery get creative with their condom vocab.