Mark Burgess

Contact Mark by sending an email to mburgess@brunico.com

Articles by Mark Burgess
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AToMiC 2017: Brand integrations that work both ways

Universal Studios and the Salvation Army each found winning partnerships to push their messages.

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AToMiC 2017: Selling products with new products

WD-40 and Doritos designed new merchandise for holiday contexts.

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AToMiC 2017: Reinventing the fundraising toolkit

COSTI Immigrant Services and World Vision create products that carry their messages.

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AToMiC 2017: Knowing your brand DNA

Huggies and Honey Nut Cheerios go back to basics with hugs and bees.

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True patriot branding

As July 1 approaches, here’s how brands are taking part in Canada’s 150th birthday celebrations.

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The future of shopping: Less friction, more transactions

From payment to scanning as you shop, customers demand a smooth experience.

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Agency of the Year pre-submissions due next week

Agencies have until Monday to send in a list of campaigns for the annual competition (including the new Design category).

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The future of shopping: Striving for personalization

In part four of our series, we delve into how brick-and-mortar is taking on online shopping.

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The future of shopping: Trimming the (packaging) fat

In part three of our series, we look at brands conquering waste with new formats.

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The future of shopping: Grocery robots and flowers by mail

In part two of this series, we explore the not-so-distant future of pick-up and delivery.

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The future of shopping: The changing consumer

In part one of our series, we look at how time spent online is warping consumer behaviour.

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Honey Nut Cheerios wins 2017 SIA Grand Prix

Cossette’s campaign took the top prize at the Shopper Innovation Awards, while Expedia, Ikea, Doritos and others brought home Gold.

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Shopper Innovation Awards: Ikea hacks delivery pain points

Leo Burnett’s campaigns showed how easy it can be to buy (and move) new furniture.

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Shopper Innovation Awards: When banner ads stalk for good

The Canadian Safe School Network made its point by turning its ads into bullies.

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Shopper Innovation Awards Grand Prix: The cause effect

General Mills and Cossette take the top prize for Honey Nut Cheerios and “Bring Back the Bees.”