Mark Burgess

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Articles by Mark Burgess

RBC reboots ‘Someday’ with an Olympic touch

The bank is focusing on Canadians’ personal backstories in four new spots and tying the theme into the Rio games.


Check it out: Nike’s non-comeback story

A new Olympic spot profiles one basketball player’s step-by-step return to sport.


Low-cost retailers see brand boost in weak economy

RBC topped Brand Finance’s list, with five banks in the top 10.

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Canadian retail sales slow

After a hot start to 2016, sales gains cooled across most sectors.


Cognizant acquires Idea Couture

The Toronto-based agency will bring its innovation and digital chops to Cognizant Digital Works.


Johnsonville introduces racing fans to a giant grill

The sausage brand will be serving a lot of brats at the Honda Indy Toronto as part of a cross-country event circuit.


Starlight helps sick teens be themselves

Rethink’s new campaign for the charity gives young patients their individuality back with designer hospital gowns.


Meet the 2017 CASSIES jury

These industry leaders will judge the most effective Canadian work before the February gala.

Pacific Content

Enter the branded podcast

Millennials are hooked on the digital version of old-timey radio serials. Here’s how brands are playing along.

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CF Fairview introduces mall mapping pilot

The tool allows users to navigate multi-storey malls on mobile, and provides useful data.


Something to make you cringe (because you like it)

Mother Parkers’ painful insight led to a viral video about recyclable coffee capsules.


What Unilever’s #unstereotype means for Canada

The CPG company’s Canadian marketing VP talks about the country’s role in the initiative to end gender stereotyping.


Up to the Minute: Miele Canada replaces long-time president

Plus: Saatchi adds creatives and more news you may have missed.


Unilever says it’s time to unstereotype

The global CPG company is calling on the industry to address the portrayal of women in ads.


Mill Street takes on beer tropes

The brand’s summer campaign aims to show consumers it’s thinking about beer more than ads.