Mark Burgess

Contact Mark by sending an email to mburgess@brunico.com

Articles by Mark Burgess
L'Oréal Canada Inc. - Jared Mackay, CRO

L’Oreal Canada creates chief retail officer role

The brand named Aldo vet Jared MacKay to the new position as it aims to improve its omnichannel experience.

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Time to recognize Canada’s top media directors

Nominations for this year’s competition are due June 30.

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There’s a taco for that

Old El Paso’s campaign serves up a taco for every occasion.

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2016 AToMiC Awards winners revealed

Check out the disruptors, creators and shifters whose ideas took off.

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AToMiC Awards: Getting personal on social

Converse, Smarties and the Canadian Safe School Network personalized their messages to get them shared.

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AToMiC Awards: Removing the friction

These social campaigns broke barriers to action with devices and narrative techniques.

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AToMiC Awards: In the moment

These cause campaigns demanded immediate action, and provided instant gratification to donors.

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AToMiC Awards: Cinematic ads with an emotional hook

Cineplex and CIBC brought moviegoers (and online viewers) to tears with their long-form branded content videos.

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AToMiC Awards: Grand gestures

In an era of big data and micro-targeting, there’s still room for bold stunts and big ideas.

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AToMiC Awards: Made you look

Through creative use of their environments, these OOH campaigns won eyeballs and hijacked mobile reach.

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AToMiC Awards: Disrupted expectations

Ikea and the Foundation Fighting Blindness messed with media to win the audience’s attention.

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AToMiC Awards: Designing a guitar book

Rethink creates a notebook to store inspiration.

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AToMiC Awards: Know thy audience

From newly-minted executives to festival-loving dog owners, these brands found their targets in clever ways.

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AToMiC Awards: Shifting perceptions

Brands from Uber to the Liberal Party of Canada saw the need for change, and repositioned to connect with new audiences in fresh ways.

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AToMiC Awards: Crossing platforms

TV shows looked to other media – and the real world – to extend their fan bases, while brands deepened their role in TV.