Mark Burgess

Contact Mark by sending an email to mburgess@brunico.com

Articles by Mark Burgess
Gender

Unilever says it’s time to unstereotype

The global CPG company is calling on the industry to address the portrayal of women in ads.

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Mill Street takes on beer tropes

The brand’s summer campaign aims to show consumers it’s thinking about beer more than ads.

WisersWeb

Have we reached peak ‘authenticity’?

Some brands tackle pretentiousness with a different vision of everyone’s favourite buzzword.

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Sunny ways can be a sledgehammer

Ahead of his Cannes chat, Bensimon Byrne’s David Rosenberg talks election lessons for other brands and taking on negative spin.

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Deadline nears for Media Director award entries

Agencies have until June 30 to submit their candidates for strategy’s Media Director of the Year.

Cundari Team June 9

New CD among recent hires at Cundari

The agency has bolstered its creative leadership with the addition of Paul Riss and others.

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Ikea Canada names new country marketing manager

Lauren MacDonald was promoted to oversee the brand’s marketing strategy.

L'Oréal Canada Inc. - Jared Mackay, CRO

L’Oreal Canada creates chief retail officer role

The brand named Aldo vet Jared MacKay to the new position as it aims to improve its omnichannel experience.

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Time to recognize Canada’s top media directors

Nominations for this year’s competition are due June 30.

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There’s a taco for that

Old El Paso’s campaign serves up a taco for every occasion.

Rethink

2016 AToMiC Awards winners revealed

Check out the disruptors, creators and shifters whose ideas took off.

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AToMiC Awards: Getting personal on social

Converse, Smarties and the Canadian Safe School Network personalized their messages to get them shared.

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AToMiC Awards: Removing the friction

These social campaigns broke barriers to action with devices and narrative techniques.

The Window Project

AToMiC Awards: In the moment

These cause campaigns demanded immediate action, and provided instant gratification to donors.

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AToMiC Awards: Cinematic ads with an emotional hook

Cineplex and CIBC brought moviegoers (and online viewers) to tears with their long-form branded content videos.