Mark Burgess

Contact Mark by sending an email to mburgess@brunico.com

Articles by Mark Burgess
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Retail sales grow on automotive strength

The three month trend indicates a recovery from last year’s declines, but the numbers aren’t as positive as they seem.

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Which brands do Canadians trust most?

A new study suggests that trust is most important when it comes to products for kids and pets.

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Windsor Salt refines its look

The maker of culinary and other salt products changes up its logo and packaging to be more relevant to millennial consumers.

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Speedy Glass puts the spotlight on technicians

The windshield repair brand’s new campaign takes a new, documentary-style approach.

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Craig Jenkins named CD at TracyLocke

New clients have led to the need for a permanent creative director at the shopper marketing agency.

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Three lessons on the changing agency model

Executives from Cundari, The&Partnership, Fjord and Studio M gathered at DX3 to dissect the state of the ad world.

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Citizen Relations opens The Colony Project

Amanda Shuchat will lead the new PR agency, which will focus on helping clients reach audiences outside their usual targets.

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Creative Report Card: Grey taps into culture to change it

Grey ties for the #4 spot this year, and the team of creative chameleons looks to solve problems in new ways.

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Creative Report Card: Rethink, where ideas don’t die

The #4 (tied) agency on this year’s list tells us why they love simple ideas that can live in multiple ways.

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Creative Report Card: DDB’s constellation of specialties

This year’s #3 agency explains how they managed to keep building on the successful Netflix campaign.

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YMCA Canada gets its All-Star game on

Ahead of the big weekend, the organization teams up with NBA Canada to put the spotlight on kids.

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Verdict: Milk West bites into branded content

How the “Snack Time” series has gained a strong online following among the teenage target.

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Montreal firm takes neuromarketing online

Neurometric’s new platform aims to make that kind of pre- and post-campaign testing more accessible.

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Why the approach to ad awards needs to change

DDB Canada’s Cosmo Campbell responds to global CCO Amir Kassaei’s recent argument to “stop the madness.”