Matthew Chung

Contact Matthew by sending an email to mchung@brunico.com

Articles by Matthew Chung
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MasterCard adds new loyalty tech to arsenal

Bye bye Costanza wallet. MasterCard and One Inc. are working to put all your rewards cards in one place.

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Sport Chek adds mystery to back-to-school

The retailer is pushing into the BTS battle with a school locker students can actually get excited about.

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Brands grab hold of ice buckets

From Volvo to TD, brands are taking on the ALS challenge. But is it refreshing or pouring cold water on the trend?

Future transforming ideas: feel-good innovation

Next up in our innovative ideas series: connected double-doubles for charity and rewarding smart driving.

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Mark’s banks on jeans

VP of marketing and digital Frederick Lecoq on how denim marks a shift in brand focus to urban, confident, casual Canadians.

Future-transforming ideas: smart shopping carts and vaults

Next up in our innovative ideas series: simplified grocery runs and banking’s future.

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Mini turns back the clock

All aboard for the 1920s. Since all car cos seemingly use the words “all new” in their marcom, Mini went an old-fashioned route.

Future-transforming ideas: Gamifying your winter coat

A climate-regulating jacket with a built-in app and GPS? Amin Todai serves up the first (cold) dish in our innovative ideas series.

Debit’s mobile evolution

Brush up on the latest mobile payment tech and how it’s bringing us closer to a cashless society.

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CMOs brimming with confidence: study

Good news: more than half of CMOs plan to increase head count and 63% say agencies are doing a bang-up job.

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Hockey Canada’s road trip down memory lane

With a synthetic ice rink to get folks skating this summer, the non-profit celebrates its 100th birthday.

Incubation culture’s big moment

Why brands and agencies are turning to innovative startups to stay ahead of the curve.

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Bitcoin and the future of money

Is it time to get on board the virtual currency train? Clearly Contacts and other retailers are accepting Bitcoins.

Three steps for quantifying your cause ROI

Cause Marketing Forum president David Hessekiel tackles the issue that’s top of mind for execs handling CSR in Canada.

Rock on, Best Buy

For those folks looking to graduate from air guitar to the real deal, the retailer’s got you covered, targeting dabblers and hobbyists in its latest musical push.