Melissa Dunne

Contact Melissa by sending an email to mdunne@brunico.com

Articles by Melissa Dunne
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Dr. Clown Foundation gets in on the challenge fun

The Funny Face-off uses technology to get Montrealers laughing (and donating) to a good cause.

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IGA brings tattoos to life with AR

Sid Lee used Facebook features families already know to make engaging with a charitable campaign as simple as possible.

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Van Houtte celebrates 100 years with foodie in-store promos

The Montreal-born brand is offering everything from recipe booklets to cooking classes as it celebrates a century in business.

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Maison Riviera expands distribution of Vegan Delight

Non-dairy yogurt line now in 900 stores after the brand found it appeals to a wide range of health-conscious Canadians.

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How a Toronto tech hub fits into WW’s new mission

The rebranded wellness company’s VP of engineering on utilizing member data and meeting the needs of a new target.

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Forecasting a plan for artificial intelligence

Weather data has become vital to the AI equation. Pelmorex CEO Sam Sebastian shows marketers how to build their smarts.

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Retail as a community hub

The strategy behind investments Staples, MEC and Indigo have made to create more experiential stores.

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Social Engagements: Making Insta-worthy creative

The managing director of Facebook and Instagram Canada on how small budgets can make ‘mobile-first’ content work.

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The Marie Kondo Effect hits the Great White North

A flock of retailers from Asia have opened stores in Canada in a bid to cash in on the demand for minimalist aesthetics.

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View from the C-Suite: Indigo brings its cultural focus to the U.S.

Samantha Taylor, SVP of marketing, explains how the company has entered a new ultra-competitive market.

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Helping tourists find icebergs near Newfoundland and Labrador

Target used real-time data and user content to address a common visitor pain point.

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How MEC is building on its experiential history

CMO Anne Donohoe talks about the retailer’s past, and future, as a place to chill, run, climb and shop.

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Social Engagements: Not all Twitter ads are created equal

The platform’s head of business marketing on what kind of content best engages its users.

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L’Oreal Canada partners with OSMO

The beauty company aims to strengthen ties to the start-up community via a partnership with the Montreal non-profit.

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FHR launches community management AI platform

The comms agency has partnered with Wysdom.AI to offer an automated way to interact with audiences on social channels.