Melissa Dunne

Contact Melissa by sending an email to mdunne@brunico.com

Articles by Melissa Dunne
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Chat spreads to the masses

Shopify and Ficanex have both made new investments to meet demand for instant, platform-agnostic conversations with brands.

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IKEA Canada constructs a brand for the future

As the popular retailer faces stiff competition, it’s building new in-store and online experiences (no Allen key needed).

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Leon’s stocks small store with big tech

The furniture retailer is building its omnichannel strategy by testing technology at its first smaller-format location.

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Coca-Cola’s specialty sodas pop up outside the pop aisle

The beverage behemoth is intentionally ‘hiding’ its new craft, glass bottle offerings ‘in plain sight.’

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SheaMoisture encourages women of colour to ‘Be Your Beautiful’

The Unilever hair and skincare brand spoke to an underserved market with events in the lead-up to the Toronto Carribean Carnival.

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Home Hardware paints with AR

The retailer takes another run at the tech, giving slightly older consumers a chance to get inspiration for Beauti-Tone products.

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IKEA Canada changes approach to its catalogue

The retailer ends home delivery, making it available only online and in-store, adopting a strategy around multiple launches focused on experiential and loyalty.

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Bankers bullish on technology… for the most part

An Accenture report highlights opportunities new tech presents in connecting with clients, but trust issues persist.

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Natrel brings mochi ice cream to the masses

The Agropur-owned brand is the latest big company to bring its twist on the bite-sized sweet treats to Canadian grocery stores.

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Tips on building a successful in-house agency

Four industry vets weigh in on the evergreen trend and offer advice on the challenges of getting (and keeping) creative talent.

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Sid Lee launches PR unit

The 10-person team, led by Yanik Deschenes in Montreal, answers client demand for an integrated offering.

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Rival Technologies invests in expanding its consultancy

Founder and CEO Andrew Reid says using Reach3 Insights will help marketers make sense of conversational data.

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BMO invests further in Ryerson tech hub partnership

From Strategy Ad Tech: The bank leverages its relationship with DMZ to find fintech solutions for small business clients.

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M.A.C. Cosmetics celebrates its home-grown roots

The beauty brand highlights its Canadian connections in a new campaign that reaches people of “all ages, all races and all genders.”

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Delissio serves up humour for its stuffed-crust pizza line

The frozen pizza brand made paper ads from rivals’ left-over crusts to get interest in its new product.