Melissa Dunne

Contact Melissa by sending an email to mdunne@brunico.com

Articles by Melissa Dunne
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Pharmaprix tests Zone Marche concept

The Quebec arm of Shoppers Drug Mart will begin selling up to 750 fresh-food items in 11 stores.

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RYU expands its universe

The CEO of Respect Your Universe talks about growing his Canadian upstart into a competitive global force in the athletic-wear category.

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Kenneth Cole opens first standalone store in Canada

The VP of licensed brands for Haggar Canada honours the past while looking to the future.

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Motrin shakes things up inside Tina’s uterus

The pain reliever hopes to increase market share and connect with young women by “speaking their language.”

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A challenging campaign for the Special Olympics

The sports organization celebrates its 50th birthday by highlighting the accomplishments of its athletes on and off the field.

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Spinning a fitness brand into gold

SpinCo’s founder talks about how the Canadian studio is growing and opening new locations despite U.S. competition.

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Foodora launches ordering through Alexa

The meal delivery service’s head of marketing talks about the potential he sees in voice platforms.

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Huge has big expansion plans

The agency continues its hiring spree amidst plans to grow its Toronto office by 20% by the end of the summer.

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Grayes has a bright new campaign

The Canadian workwear brand enlists four “driven” women to design and model pieces for its new capsule collection.

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AI trends to watch

From finding influencers to helping agencies make new inroads with clients, applications for the technology keep growing.

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American Standard hopes new pitchman is a home run

The plumbing brand hits a tongue-in-cheek tone with Kevin Pillar, the first time it has used a pro athlete as a brand ambassador.

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Nature Valley reveals what you can’t ask your voice assistant

The granola bar company once again encourages families to get outside, with a greater emphasis on social media.

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Kronenbourg opens creative hub in hipster haven

The most-sold French beer in the world is hosting an array of events on Toronto’s trendy Ossington strip this summer.

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Canadian Red Cross pulls at millennial heartstrings

The non-profit’s new social campaign aims to familiarize the next generation of donors and volunteers with its work.

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Taco Bell bets you’re ‘dyeing’ to try Baja Blast

The QSR teams up with influencers for a hair-raising campaign to launch the Mountain Dew flavour in Canadian locations.