Melissa Dunne

Contact Melissa by sending an email to mdunne@brunico.com

Articles by Melissa Dunne
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Estee Lauder celebrates the many #ShadesOfCanada

The inclusive campaign for the beauty brand’s make-up line is supported by in-store events at HBC, Shoppers and Sephora.

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The scoop on Baskin-Robbins’ deal with Netflix

The chain teamed up with the streaming service to turn its store into a Scoops Ahoy ice cream parlour from Stranger Things.

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Inabuggy uses AI to fight big guys in grocery delivery war

The Canadian company taps tech to compete against American giants like Instacart and Amazon.

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Cost, technical issues still barriers to AR campaigns

Creatives say client demand for the technology is strong, but roadblocks remain, according to a survey.

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Weed Wars: Cannabis brands get creative

Up Cannabis, Doja and Figr spark up buzzy marketing as they fight it out in a highly competitive category.

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O, Molson Canadian, our true and patriot beer!

A look at how the patriotic brand has fought to win brand love over the last 60 years and what it hopes will be its next one-two punch.

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Yorkdale dreams up Insta-worthy spaces

The Toronto mall is the latest to drive foot traffic by capitalizing on younger shoppers’ desire to participate in a visual social culture.

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Social Engagements: LinkedIn aims to grow beyond B2B ads

The platform’s head of marketing solutions in Canada talks attracting B2C clients.

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Figr launching AR app to ‘educate’ consumers

The cannabis brand aims to engage Canadians with augmented reality that also follows the category’s strict marketing regulations.

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McDonald’s uses Snapchat to promote McDelivery

The QSR is the first Canadian brand to use AR for couponing via an out-of-home ad.

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How New Balance became king of the rebrand

The athletic co’s Patrick Cassidy, global director of consumer marketing, on building off the Kawhi Leonard marketing fun.

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Dr. Clown Foundation gets in on the challenge fun

The Funny Face-off uses technology to get Montrealers laughing (and donating) to a good cause.

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IGA brings tattoos to life with AR

Sid Lee used Facebook features families already know to make engaging with a charitable campaign as simple as possible.

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Van Houtte celebrates 100 years with foodie in-store promos

The Montreal-born brand is offering everything from recipe booklets to cooking classes as it celebrates a century in business.

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Maison Riviera expands distribution of Vegan Delight

Non-dairy yogurt line now in 900 stores after the brand found it appeals to a wide range of health-conscious Canadians.