Melissa Dunne

Contact Melissa by sending an email to mdunne@brunico.com

Articles by Melissa Dunne
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Canadian retail continues to slow

And with a possible global recession now on the horizon, retail analyst Ed Strapagiel reports the end of 2018 was mostly cloudy.

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How Canadian Tire became Canada’s most admired brand

SVP Susan O’Brien reveals the strategy that saw the retailer top Leger’s annual survey.

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La Roche-Posay offers acne analyses via AI

The L’Oreal brand’s new app is the latest effort by the beauty giant to offer more services to consumers through tech.

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Social Engagements: How Snapchat creates connections with AR

The company’s global head of creative strategy chats about why the tech is useful in reaching young Canadians.

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Behind Toys “R” Us and Mattel’s retail partnership

How the toy retailer and toy manufacturer have worked together to ring in Barbie’s 60th.

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Prologue.ai opens in Montreal

The artificial intelligence startup aims to provide a more “emotionally intelligent” digital experience for brands.

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CRC 2019: Designers in many forms

We ask the top designers about the evolving practice and the personal projects that represent their craft.

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McDonald’s Canada spices up classic McChicken sandwiches

How the QSR built buzz, and heat, with its recent #SpiceFace campaign.

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CRC 2019: Top planners from FCB/Six walk the walk

Anna Percy-Dove, John Fung and Zac Matheson, as well as client PFLAG Canada, discuss the importance of diversity.

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CRC 2019: FCB/Six’s ECD on staying agile

Ian Mackenzie plans to fail over and over and over again before hitting on that winning iteration.

Creative Directors

CRC 2019: Top CDs on building a strong partnership

Teams at Cossette and Rethink share the secrets to a successful work marriage that spawns award-winning ads.

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CRC 2019: No. 3 art-and-copy team on winning together

Jordan Hamer and Spencer Dingle of Cossette sort of look alike and definitely think alike when it comes to collaborating on Cannes-winning work.

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CRC 2019: No. 1 art-and-copy team on creating magic

Devon Williamson and James Ly cast spells on consumers through perfect pairings of words and pictures.

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The 2019 Creative Report Card is out

Here are this year’s rankings of the industry’s top creatives, strategists, brands and agencies.

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AToMiC 2019: Old brands, new tricks

Grip Limited modernized the images of two very different brands, KFC and the Terry Fox Foundation.