Melissa Dunne

Contact Melissa by sending an email to mdunne@brunico.com

Articles by Melissa Dunne
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Muji colours outside the lines

Muji’s North American president on the retail strategy that’s helping the Japanese brand become a global phenomenon.

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Meet the 2019 Marketers of the Year

Here were the five marketers who rose to the top of their categories with killer marketing, branding and creative campaigns.

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How to tailor your strategy to Gen Z

Experts weigh in on how to target this growing group in 2019 and beyond.

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MOY 2019: Anne-Marie LaBerge takes BRP on a ride

The marketer is transforming the recreational vehicle company from product-driven to experience-led.

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MOY 2019: Sharon MacLeod builds bridges to the next generation of men

How our first Marketer of the Year is applying “Real Beauty” lessons to the Dove Men+Care line.

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Casper plants roots in Canada

The burgeoning brand just opened its second bricks-and-mortar store here, with a Canadian HQ coming soon.

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We The North: Building a basketball brand with bounce

Almost 25 years since its original logo was unveiled, the Toronto Raptors are a part of the fabric of the North.

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Amnesty International asks Quebecers to ‘Write for Rights’

The non-profit wants to put people to work in its annual write-a-thon.

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Gen Z ‘demand’ brands have a strong purpose

Wattpad’s head of brand partnerships discusses the role of cause marketing in trying to connect with young Canadians.

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Sporting Life Group’s new CMO on leading two sport retail icons

Frederick LeCoq talks leading marketing efforts for both Golf Town and Sporting Life.

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No Frills: The discount grocer with swagger

As it celebrates 40 years, the grocery chain is doubling down on unapologetic marketing to bring more savvy shoppers into the fold.

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Digital AOY Gold: Rethink and the cultural zeitgeist

The 19-year-old has hit pay dirt by putting people before profits.

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Digital AOY Gold: FCB Canada as early tech adopter

The repeat Gold winner has fully transformed into a digital-first shop.

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Digital AOY Bronze: Sid Lee does things a little differently

The agency believes taking the road less traveled can pay off.

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Rising above CEO drama

Marketing and comms teams ‘play a big role’ in dealing with, and quickly moving on from, turmoil in the C-Suite, say experts.