Melissa Dunne

Contact Melissa by sending an email to mdunne@brunico.com

Articles by Melissa Dunne
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PR AOY Gold: The Colony Project keeps growing

The little PR shop that could has grown from three staff to over 20 since launching in 2016.

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Media AOY Silver: OMD Canada amps up solution arsenal

CEO Cathy Collier says the media agency is focused on making “better decisions faster” this year and beyond.

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Environics chief demographer on marketing to Gen Z

Doug Norris talks about targeting the young cohort, which will grow in size and influence in 2019 and beyond.

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Back Page: The CTA Revolution

Doug&Partners calls on agencies to see if “calls to action” actually work.

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Brewing up emotion still king for ex-Tim’s CMO

Telling moving brand stories is as relevant today as it was in the ’90s, say Upstream’s Bill Moir and Paul Wales.

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2018 Brands of the Year: Growing Greenhouse

The Toronto-based ‘functional beverage’ brand started small and is now set to sprout up across Canada and beyond.

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FCB big winner at Clios second year running

Ten Canadian agencies collectively earned 26 trophies at Wednesday evening’s show in New York.

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Time to vote in the Marketer and Agency Surveys

The deadline to weigh in on the state of the industry (and win tickets to Agency of the Year) has been extended to Oct. 12.

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2018 Strategy Awards: Connecting with Canadians

BBDO and Cossette won in the Connection category, while Bensimon Byrne turned a curse to a blessing in Data/Tech Strategy.

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2018 Strategy Awards: Changing the game

How BBDO Toronto and Bensimon Byrne, Narrative, OneMethod mixed things up, plus the Creative Catalyst winners.

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Turning the ship around

From CPG to retail and pharma, here’s how brands are making their mark in and outside of stores to win at the Strategy Awards.

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The evolution of award-winning marketing strategies

Brands like Penningtons and SickKids reveal their secrets for transformations that win in market (and at the Strategy Awards).

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2018 Strategy Awards: Getting people talking

A look at who won in the Social/Conversational Strategy and new Canada 150 category.

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2018 Strategy Awards: Going against the grain

Winners in the Content, Launch Strategy and Cause categories reimagined the way they go to market.

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The Strategy Awards’ Grand Prix winner is…

FCB/Six took home the Grand Prix, plus four more golds, at the Strategy Awards for its Destination Pride campaign.