Doritos plays with…lava?
PepsiCo CMO Christine Kalvenes talks about the new Canadian campaign that takes the brand into the belly of a volcano (and is already generating global attention).
Taxi 2 names new GM
After a year at the agency, Haneen Davies takes the helm.
It all happened so fast
The Government of Ontario’s newest distracted driving ad reminds people two seconds is all it takes.
Putting a face to Canada
The latest tourism campaign from Destination Canada offers Americans an Instagrammed slice of northern life.
Cannes Lions entries again hit record high
Canadian submissions were also up, as one of the country’s jury members is replaced by one of his agency mates.
Grey Goose breaks bread with drinkers
The vodka brand is hoping to connect consumers with its French heritage with a bakery and Riviera-themed experiential play.
Consumers prefer in-store over online experience
When price isn’t a factor, more than half of consumers would prefer to visit a brick-and-mortar location, especially for food.
The CFL welcomes the LGBTQ community
The league is rolling out a new clothing line and spreading the message that its stadiums are safe spaces, no matter who you love.
Adidas wants to join your run
The athletics brand created new free-to-join running groups in Toronto and Vancouver in a bid to reach a “hugely important” demographic.
PetSmart brings The Secret Life of Pets to stores
Before the film’s debut, the retailer is hoping to connect with consumers with a massive in-store takeover.
Alberta Health Services wants consumers to ‘get some’
Thinking about going “balls deep,” or chasing some “bears?” It’s all about being safe during sexy times in this latest government push.
DanActive finds some strength
The Danone brand has your traffic jam cure, with a new campaign that preaches resilience and tries to connect emotionally with consumers.
Cannes continues gender balance push
The annual awards show announces its See It Be It winners as it moved to gender parity on its juries.
Subway centralizes digital marketing efforts
The new division will house marketing, design and IT under a single roof.
Giant Tiger goes national
To promote three new fashion lines and remind shoppers about its products, the retailer is taking to TV with its first-ever mass-market push.