Megan Haynes

Contact Megan by sending an email to mhaynes@brunico.com

Articles by Megan Haynes

Vitaminwater pushes in-store sampling for new flavour

The Coca-Cola brand is bringing a message of artistic inclusivity to stores along the Pride parade route, while doubling down on sampling efforts.

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Deloitte launches digital agency

The new Montreal-based shop will be headed by Matyas Gabor, and will work with clients to identify unmet marketing service needs.

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Doritos plays with…lava?

PepsiCo CMO Christine Kalvenes talks about the new Canadian campaign that takes the brand into the belly of a volcano (and is already generating global attention).

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Taxi 2 names new GM

After a year at the agency, Haneen Davies takes the helm.

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It all happened so fast

The Government of Ontario’s newest distracted driving ad reminds people two seconds is all it takes.

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Putting a face to Canada

The latest tourism campaign from Destination Canada offers Americans an Instagrammed slice of northern life.

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Cannes Lions entries again hit record high

Canadian submissions were also up, as one of the country’s jury members is replaced by one of his agency mates.

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Grey Goose breaks bread with drinkers

The vodka brand is hoping to connect consumers with its French heritage with a bakery and Riviera-themed experiential play.

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Consumers prefer in-store over online experience

When price isn’t a factor, more than half of consumers would prefer to visit a brick-and-mortar location, especially for food.

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The CFL welcomes the LGBTQ community

The league is rolling out a new clothing line and spreading the message that its stadiums are safe spaces, no matter who you love.

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Adidas wants to join your run

The athletics brand created new free-to-join running groups in Toronto and Vancouver in a bid to reach a “hugely important” demographic.

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PetSmart brings The Secret Life of Pets to stores

Before the film’s debut, the retailer is hoping to connect with consumers with a massive in-store takeover.

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Alberta Health Services wants consumers to ‘get some’

Thinking about going “balls deep,” or chasing some “bears?” It’s all about being safe during sexy times in this latest government push.

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DanActive finds some strength

The Danone brand has your traffic jam cure, with a new campaign that preaches resilience and tries to connect emotionally with consumers.

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Cannes continues gender balance push

The annual awards show announces its See It Be It winners as it moved to gender parity on its juries.