Megan Haynes

Contact Megan by sending an email to mhaynes@brunico.com

Articles by Megan Haynes
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AOY Silver: Leo Burnett plays the numbers game

Building out its analytics department has become a linchpin in the agency’s future-proofing strategy.

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Ikea is Swedish for…

As the retailer celebrates 40 years in Canada, we walk through the brand’s colourful evolution and look at what made it twinkle.

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New Balance vs. the gym

The brand’s new campaign introduces a global tagline to Canada and makes fitness centres an antagonist.

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SPC turns to Facebook Live for back-to-school push

The discount card is tapping into the real-time relevance of the social platform, asking members to complete challenges for prizes.

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Ryerson’s MBA rebrands

The university program has a new name, in addition to a fresh and unified brand identity.

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Catherine Laporte joins DavidsTea

The former Aldo marketer will lead the brand’s promo efforts as it continues to tap into the $1.5 billion-a-year industry.

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Cynicism runs rampant among consumers

Canadians feel like the system is working against them. And brands, you’re part of the system.

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Nestle looks outside the nest

The world’s largest food company turns 150, with a plan for more innovation and a corporate image boost.

Vitaminwater pushes in-store sampling for new flavour

The Coca-Cola brand is bringing a message of artistic inclusivity to stores along the Pride parade route, while doubling down on sampling efforts.

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Deloitte launches digital agency

The new Montreal-based shop will be headed by Matyas Gabor, and will work with clients to identify unmet marketing service needs.

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Doritos plays with…lava?

PepsiCo CMO Christine Kalvenes talks about the new Canadian campaign that takes the brand into the belly of a volcano (and is already generating global attention).

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Taxi 2 names new GM

After a year at the agency, Haneen Davies takes the helm.

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It all happened so fast

The Government of Ontario’s newest distracted driving ad reminds people two seconds is all it takes.

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Putting a face to Canada

The latest tourism campaign from Destination Canada offers Americans an Instagrammed slice of northern life.

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Cannes Lions entries again hit record high

Canadian submissions were also up, as one of the country’s jury members is replaced by one of his agency mates.