Megan Haynes

Contact Megan by sending an email to mhaynes@brunico.com

Articles by Megan Haynes
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Ryerson’s MBA rebrands

The university program has a new name, in addition to a fresh and unified brand identity.

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Catherine Laporte joins DavidsTea

The former Aldo marketer will lead the brand’s promo efforts as it continues to tap into the $1.5 billion-a-year industry.

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Cynicism runs rampant among consumers

Canadians feel like the system is working against them. And brands, you’re part of the system.

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Nestle looks outside the nest

The world’s largest food company turns 150, with a plan for more innovation and a corporate image boost.

Vitaminwater pushes in-store sampling for new flavour

The Coca-Cola brand is bringing a message of artistic inclusivity to stores along the Pride parade route, while doubling down on sampling efforts.

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Deloitte launches digital agency

The new Montreal-based shop will be headed by Matyas Gabor, and will work with clients to identify unmet marketing service needs.

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Doritos plays with…lava?

PepsiCo CMO Christine Kalvenes talks about the new Canadian campaign that takes the brand into the belly of a volcano (and is already generating global attention).

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Taxi 2 names new GM

After a year at the agency, Haneen Davies takes the helm.

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It all happened so fast

The Government of Ontario’s newest distracted driving ad reminds people two seconds is all it takes.

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Putting a face to Canada

The latest tourism campaign from Destination Canada offers Americans an Instagrammed slice of northern life.

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Cannes Lions entries again hit record high

Canadian submissions were also up, as one of the country’s jury members is replaced by one of his agency mates.

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Grey Goose breaks bread with drinkers

The vodka brand is hoping to connect consumers with its French heritage with a bakery and Riviera-themed experiential play.

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Consumers prefer in-store over online experience

When price isn’t a factor, more than half of consumers would prefer to visit a brick-and-mortar location, especially for food.

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The CFL welcomes the LGBTQ community

The league is rolling out a new clothing line and spreading the message that its stadiums are safe spaces, no matter who you love.

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Adidas wants to join your run

The athletics brand created new free-to-join running groups in Toronto and Vancouver in a bid to reach a “hugely important” demographic.