Loyalty cards: where’s the love?
Year-over-year, Canadians consider loyalty cards less trustworthy and less personalized, according to a new report.
Brunet’s new (app)etite
This small Quebec pharmacy wants people to make small, healthy lifestyle changes. So it’s rolled out an app to help.
Sport Chek takes its real-time messaging offline
Can the popular social strategy work on traditional media? The sports retailer tested the waters during the Raptors’ playoff run.
L’Oreal, Mondelez and FGL sports are trying to infuse new thinking with a jolt of hands-on learning.
The omnichannel future of grocery
Digital grocery shopping faces a number of challenges. But the supermarkets are taking it on anyway.
Inside WestJet’s fight for the skies
In two decades, the airliner went from being a challenger brand to one that upstarts want to challenge.
Branded content gets real (and pays for itself)
A look at who has moved beyond test-and-learn to make compelling content part of their business model.
Agency survival strategies
How three Canadian shops are parlaying a U.S. client strategy into growth at home.
How to turn 195, the Alexander Keith’s way
For the last two centuries, the Labatt-owned beer brand has been reflecting Maritime values back to its fanatical drinkers.
On trend in 2016
From the sharing economy to age-agnostic marketing, here are a few predictions for the year ahead.
DAOY Bronze: Rethink’s crafty ideas
How the agency is helping clients future-proof their marketing in an increasingly digital era.
PR AOY Bronze: Media Profile’s winning partnership strategy
The Toronto-based agency is all about cultivating relationships, as it also beefs up its media buying and planning expertise.
Hot Ticket of the Year: Canada’s music festivals
Events like WayHome, Osheaga and Boots and Hearts are attracting more and more fans, as well as brands.
The drones are coming
Catch up on the state of drone delivery, as players beyond Amazon jump into the mix.
Enercare sings a new tune
The former Direct Energy is selling “perfect harmony” as part of its rebranding effort with its first-ever TV spot.