Megan Haynes

Contact Megan by sending an email to mhaynes@brunico.com

Articles by Megan Haynes
PetSmart Secret Life of Pets.Max In-store

PetSmart brings The Secret Life of Pets to stores

Before the film’s debut, the retailer is hoping to connect with consumers with a massive in-store takeover.

AHS_BallsDeep Poster

Alberta Health Services wants consumers to ‘get some’

Thinking about going “balls deep,” or chasing some “bears?” It’s all about being safe during sexy times in this latest government push.

danactive

DanActive finds some strength

The Danone brand has your traffic jam cure, with a new campaign that preaches resilience and tries to connect emotionally with consumers.

Krystle Mullin

Cannes continues gender balance push

The annual awards show announces its See It Be It winners as it moved to gender parity on its juries.

shutterstock_139514996

Subway centralizes digital marketing efforts

The new division will house marketing, design and IT under a single roof.

GT

Giant Tiger goes national

To promote three new fashion lines and remind shoppers about its products, the retailer is taking to TV with its first-ever mass-market push.

Screen Shot 2016-06-08 at 4.05.13 PM

Citizen names two new Toronto leads

Sabrina Kandasamy and Mark Carpenter take charge, marking the shop’s transition toward more strategy-forward thinking.

Screen Shot 2016-06-08 at 4.33.32 PM

What happens when the kids are in charge?

The Government of Ontario wants parents to realize what might happen if children are left to solve the climate change challenge.

loyalty cards

Loyalty cards: where’s the love?

Year-over-year, Canadians consider loyalty cards less trustworthy and less personalized, according to a new report.

brunet

Brunet’s new (app)etite

This small Quebec pharmacy wants people to make small, healthy lifestyle changes. So it’s rolled out an app to help.

FY17W18_FB_raptorsYearEnd_1200x900

Sport Chek takes its real-time messaging offline

Can the popular social strategy work on traditional media? The sports retailer tested the waters during the Raptors’ playoff run.

angela cuneo

Culture shock

L’Oreal, Mondelez and FGL sports are trying to infuse new thinking with a jolt of hands-on learning.

IMG_8933

The omnichannel future of grocery

Digital grocery shopping faces a number of challenges. But the supermarkets are taking it on anyway.

Dominican1

Inside WestJet’s fight for the skies

In two decades, the airliner went from being a challenger brand to one that upstarts want to challenge.

2L9A0859

Branded content gets real (and pays for itself)

A look at who has moved beyond test-and-learn to make compelling content part of their business model.