Megan Haynes

Contact Megan by sending an email to mhaynes@brunico.com

Articles by Megan Haynes
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Loyalty cards: where’s the love?

Year-over-year, Canadians consider loyalty cards less trustworthy and less personalized, according to a new report.

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Brunet’s new (app)etite

This small Quebec pharmacy wants people to make small, healthy lifestyle changes. So it’s rolled out an app to help.

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Sport Chek takes its real-time messaging offline

Can the popular social strategy work on traditional media? The sports retailer tested the waters during the Raptors’ playoff run.

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Culture shock

L’Oreal, Mondelez and FGL sports are trying to infuse new thinking with a jolt of hands-on learning.

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The omnichannel future of grocery

Digital grocery shopping faces a number of challenges. But the supermarkets are taking it on anyway.

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Inside WestJet’s fight for the skies

In two decades, the airliner went from being a challenger brand to one that upstarts want to challenge.

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Branded content gets real (and pays for itself)

A look at who has moved beyond test-and-learn to make compelling content part of their business model.

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Agency survival strategies

How three Canadian shops are parlaying a U.S. client strategy into growth at home.

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How to turn 195, the Alexander Keith’s way

For the last two centuries, the Labatt-owned beer brand has been reflecting Maritime values back to its fanatical drinkers.

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On trend in 2016

From the sharing economy to age-agnostic marketing, here are a few predictions for the year ahead.

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DAOY Bronze: Rethink’s crafty ideas

How the agency is helping clients future-proof their marketing in an increasingly digital era.

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PR AOY Bronze: Media Profile’s winning partnership strategy

The Toronto-based agency is all about cultivating relationships, as it also beefs up its media buying and planning expertise.

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Hot Ticket of the Year: Canada’s music festivals

Events like WayHome, Osheaga and Boots and Hearts are attracting more and more fans, as well as brands.

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The drones are coming

Catch up on the state of drone delivery, as players beyond Amazon jump into the mix.

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Enercare sings a new tune

The former Direct Energy is selling “perfect harmony” as part of its rebranding effort with its first-ever TV spot.