Megan Haynes

Contact Megan by sending an email to mhaynes@brunico.com

Articles by Megan Haynes
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Agency survival strategies

How three Canadian shops are parlaying a U.S. client strategy into growth at home.

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How to turn 195, the Alexander Keith’s way

For the last two centuries, the Labatt-owned beer brand has been reflecting Maritime values back to its fanatical drinkers.

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On trend in 2016

From the sharing economy to age-agnostic marketing, here are a few predictions for the year ahead.

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DAOY Bronze: Rethink’s crafty ideas

How the agency is helping clients future-proof their marketing in an increasingly digital era.

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PR AOY Bronze: Media Profile’s winning partnership strategy

The Toronto-based agency is all about cultivating relationships, as it also beefs up its media buying and planning expertise.

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Hot Ticket of the Year: Canada’s music festivals

Events like WayHome, Osheaga and Boots and Hearts are attracting more and more fans, as well as brands.

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The drones are coming

Catch up on the state of drone delivery, as players beyond Amazon jump into the mix.

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Enercare sings a new tune

The former Direct Energy is selling “perfect harmony” as part of its rebranding effort with its first-ever TV spot.

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Advertising by the numbers

Tomorrow’s next big thing is getting creative with the data you have and baking it into the stories you tell.

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TD’s growing interest

From JohnnyCash machines to grumpy old men to heartfelt thank-yous, how TD Canada Trust has banked on comfort for 160 years.

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Online video grows up

Is it time advertisers got over their misconceptions about working with digital video creators?

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Risky business

Which brands are proving that a calculated risk can reap big rewards?

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Cracker Barrel’s cheesy repositioning

The Kraft Canada brand is putting cheese at the heart of culinary experiences by deconstructing dishes.

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Weekend reading: Brands tap into foodie culture

Why getting in with that trendsetting crowd means more than just posting tasty images of food porn.

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Canada Dry Mott’s new product love affair

Product innovation tends to fail. So why is the beverage co banking on new product launches? The simple answer: it’s working.