Megan Haynes

Contact Megan by sending an email to

Articles by Megan Haynes

Sport Chek takes its real-time messaging offline

Can the popular social strategy work on traditional media? The sports retailer tested the waters during the Raptors’ playoff run.

angela cuneo

Culture shock

L’Oreal, Mondelez and FGL sports are trying to infuse new thinking with a jolt of hands-on learning.


The omnichannel future of grocery

Digital grocery shopping faces a number of challenges. But the supermarkets are taking it on anyway.


Inside WestJet’s fight for the skies

In two decades, the airliner went from being a challenger brand to one that upstarts want to challenge.


Branded content gets real (and pays for itself)

A look at who has moved beyond test-and-learn to make compelling content part of their business model.


Agency survival strategies

How three Canadian shops are parlaying a U.S. client strategy into growth at home.

Alexander Keiths - Mobile Brewery  (10)

How to turn 195, the Alexander Keith’s way

For the last two centuries, the Labatt-owned beer brand has been reflecting Maritime values back to its fanatical drinkers.


On trend in 2016

From the sharing economy to age-agnostic marketing, here are a few predictions for the year ahead.

AOY_ChessBoard_2015_HR (2) (1)

DAOY Bronze: Rethink’s crafty ideas

How the agency is helping clients future-proof their marketing in an increasingly digital era.


PR AOY Bronze: Media Profile’s winning partnership strategy

The Toronto-based agency is all about cultivating relationships, as it also beefs up its media buying and planning expertise.

unnamed (2)

Hot Ticket of the Year: Canada’s music festivals

Events like WayHome, Osheaga and Boots and Hearts are attracting more and more fans, as well as brands.


The drones are coming

Catch up on the state of drone delivery, as players beyond Amazon jump into the mix.

Screen Shot 2015-09-17 at 10.09.43 AM

Enercare sings a new tune

The former Direct Energy is selling “perfect harmony” as part of its rebranding effort with its first-ever TV spot.

3035252-slide-s-2-madden-gifs-maker (1)

Advertising by the numbers

Tomorrow’s next big thing is getting creative with the data you have and baking it into the stories you tell.


TD’s growing interest

From JohnnyCash machines to grumpy old men to heartfelt thank-yous, how TD Canada Trust has banked on comfort for 160 years.