Megan Haynes

Contact Megan by sending an email to mhaynes@brunico.com

Articles by Megan Haynes
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Is Montreal big enough for the agency influx?

With four English Canadian agencies planning to set up shop, here’s the scoop on what’s driving the invasion.

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Kraft Peanut Butter’s once upon a time

How a focus on millennials, consumer research session and new brand platform led the Kraft line to write a kids’ book.

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What builds trust: report

Which CPG tops BrandSpark’s annual trust survey with nearly four times as many brands on the list as its nearest competitor?

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Capital One Canada names new AOR

After an RFP, DDB Vancouver lands the financial institution account, focusing on strategy and mass advertisement.

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Weekend reading: Axe bromances the older gent

How Unilever ditched the bikini babes, toned down the scent and matured its messaging to reach a demo that’s growing up.

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Denise Rossetto lands on Cannes jury

The partner/ECD from DS+P will sit on this year’s Health and Wellness jury at the second annual Health Lions awards.

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Saatchi boosts its VP ranks

Joel Arbez (left) and Matt Antonello take on senior roles at the shop, as it tries to bring in more business and improve its design capabilities.

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Starbucks goes after the night crowd

Fancy a grande red wine (no whip, obviously)? The coffee co is set to pilot alcohol in Canada before the end of 2015.

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Tide wades into branded content

The P&G brand is showcasing Canadians who can weather the cold in its latest digital push.

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How to throw down on Twitter in four steps

Competing food cos Nestle and PepsiCo battled it out on the social platform on the weekend. Check out their lessons for success.

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Check it out: Snickers’ plunging neckline

The Mars brand is trying out its “You’re not you when you’re hungry” messaging on an X and Y axis.

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Oikos’ daydreams

The Danone brand is tapping into the Mediterranean lifestyle, using a bit of Greek history to reach millennials.

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Will this year’s Roll Up The Rim campaign be a winner?

It’s all about the prizes for the annual Tim Hortons push by Ogilvy.

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Inside Hyundai’s new brand positioning

What exactly is the “H factor”? The brand is hoping it’s the way people feel when they drive the car.

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Twist Image to become Mirum

The WPP shop is joining a new digital agency network, along with 10 other shops from around the globe.