Megan Haynes

Contact Megan by sending an email to mhaynes@brunico.com

Articles by Megan Haynes
tide

Tide wades into branded content

The P&G brand is showcasing Canadians who can weather the cold in its latest digital push.

lays

How to throw down on Twitter in four steps

Competing food cos Nestle and PepsiCo battled it out on the social platform on the weekend. Check out their lessons for success.

placeholder

Check it out: Snickers’ plunging neckline

The Mars brand is trying out its “You’re not you when you’re hungry” messaging on an X and Y axis.

oikos

Oikos’ daydreams

The Danone brand is tapping into the Mediterranean lifestyle, using a bit of Greek history to reach millennials.

winner

Will this year’s Roll Up The Rim campaign be a winner?

It’s all about the prizes for the annual Tim Hortons push by Ogilvy.

hyundai

Inside Hyundai’s new brand positioning

What exactly is the “H factor”? The brand is hoping it’s the way people feel when they drive the car.

TwistImage_Partners

Twist Image to become Mirum

The WPP shop is joining a new digital agency network, along with 10 other shops from around the globe.

shutterstock_240441667

Gunn Report revealed

Can you guess which agency placed highest for Canada in the annual award ranking? Hint: Think #likeanagency.

Blur

Visualizing what’s hot in advertising

Expect to see more text layered over blurry images. Shutterstock rounded up some top visual trends for the year ahead.

IBM Cognitive Cooking Poutine Posters1

Watson makes some poutine

IBM is hoping to make Canada’s favourite dish even better, with a new push meant to broaden its target and address brand misconceptions.

Hero_Image_TVC

Welcome to Reebok’s Freak Show

The sports brand is kicking off a year-long global campaign to tap into the burgeoning social community of tough-fitness junkies.

shutterstock_189810923

Where agencies are falling short: study

“Knowledge of your business” is the top gap between what brands expect of agencies and what shops actually deliver, according to a new marketer survey.

Ebrahim_ElKalza

Zulu names new head of strategy

Ebrahim El Kalza takes over from Shari Walczak who left the agency to pursue an entrepreneurial opportunity.

image002

Campbell’s wants consumers to flip their lids

Baby it’s cold outside, so the food co is kicking off a contest to heat up its rebranded soup portfolio.

oculusrift1

Secret Location delves into VR

As its clients start testing out virtual reality executions, the Toronto-based transmedia agency has partnered with a creative collective dedicated to the platform.