Tide wades into branded content
The P&G brand is showcasing Canadians who can weather the cold in its latest digital push.
Check it out: Snickers’ plunging neckline
The Mars brand is trying out its “You’re not you when you’re hungry” messaging on an X and Y axis.
The Danone brand is tapping into the Mediterranean lifestyle, using a bit of Greek history to reach millennials.
Will this year’s Roll Up The Rim campaign be a winner?
It’s all about the prizes for the annual Tim Hortons push by Ogilvy.
Inside Hyundai’s new brand positioning
What exactly is the “H factor”? The brand is hoping it’s the way people feel when they drive the car.
Twist Image to become Mirum
The WPP shop is joining a new digital agency network, along with 10 other shops from around the globe.
Gunn Report revealed
Can you guess which agency placed highest for Canada in the annual award ranking? Hint: Think #likeanagency.
Visualizing what’s hot in advertising
Expect to see more text layered over blurry images. Shutterstock rounded up some top visual trends for the year ahead.
Watson makes some poutine
IBM is hoping to make Canada’s favourite dish even better, with a new push meant to broaden its target and address brand misconceptions.
Welcome to Reebok’s Freak Show
The sports brand is kicking off a year-long global campaign to tap into the burgeoning social community of tough-fitness junkies.
Zulu names new head of strategy
Ebrahim El Kalza takes over from Shari Walczak who left the agency to pursue an entrepreneurial opportunity.
Campbell’s wants consumers to flip their lids
Baby it’s cold outside, so the food co is kicking off a contest to heat up its rebranded soup portfolio.
Secret Location delves into VR
As its clients start testing out virtual reality executions, the Toronto-based transmedia agency has partnered with a creative collective dedicated to the platform.