Megan Haynes

Contact Megan by sending an email to mhaynes@brunico.com

Articles by Megan Haynes
Hollerado

Battle of the bands

Take a brand-building lesson from Hollerado and Lights, two musical acts that are building impressive fan bases through grassroots initiatives, social engagement and DIY approaches.

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Coupon Quest turns deal hunting into sport

The new iPhone app hides coupons sourced online in its new game.

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Lego builds its base with girls

A cross-country mall tour orchestrated by Toronto-based BStreet helped launch the toy co’s new female-focused Friends line.

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BrandSpark’s Best New Products revealed

New products from Mr. Clean, Nestle and Colgate are among Canada’s favourites, according to the latest survey.

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Skittles touches the untouchable

The evolution of last year’s award-winning campaign includes a new cast of mythical characters.

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Hiring expected to increase this spring

Twenty-two percent of ad and marketing execs plan to hire in the second quarter, according to a survey by the Creative Group.

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IGA recruits new spokestoons to animate its aisles

The Quebec-based grocer deploys a new 3D toon-augmented brand identity on TV and in store.

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Designing an experience

From savvy social media to in-store display, our Design Report examines how brands are creating the new 360-degree experiences.

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La Vitrine beckons with tech

The Montreal ticket hub teams up with Moment Factory to woo new audiences with an interactive digital sculpture.

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Red commands audience engagement (literally)

Zulu Alpha Kilo and Canadian Stage use digital to cast potential audience members in a starring role.

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Lululemon inspires socially

The clothing co’s brand experience manager explains the rationale behind its robust social media presence.

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Pure dispenses calm to launch novel hybrid retail concept

Independent CD Marc Stoiber helps with the rebranding of a new kind of pharmacy, combining medicinal, homeopathic and naturopathic products.

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Colton’s taps exclusivity

Karacters helps launch the members-only B.C. clothing retailer, which offers “Personal Couture” in a Parisian-style penthouse.