Cannes 2015: Building a better world with branding
Strategy’s Mary Maddever on the buzz about cause in Cannes.
Advertising gets no respect
Anyone who still sees marketing as just an expense is not following the plot, says publisher Mary Maddever.
Publisher Mary Maddever on how shopper marketing today straddles two worlds, and award-winning tactics in the space.
Content 360: everything is a story
A whimsical tale about dragonfruit, perhaps? Publisher Mary Maddever asserts the value of storytelling in our April issue.
Are brands set up for the long haul?
Publisher Mary Maddever noticed a trend among the award-winning campaigns of the past year. Are we thinking too short-term?
2015: Hack at it
From our year-end issue, publisher Mary Maddever on reinvention and a 2015 wishlist.
What’s behind the Canadian sweep?
From our October issue, publisher Mary Maddever gets patriotic and tackles the push to use global creative.
Embrace the chaos
From our September issue, publisher Mary Maddever treads down memory lane.
It’s a whole new throne game
From our July/August issue, publisher Mary Maddever on the contemporary battles for eyeballs and ad dollars.
Picturing a gender-equal future
Take a peek into an invite-only Cannes session with Facebook’s Sheryl Sandberg, hunting for a way to get more women at the top.
Unclench, show solidarity & celebrate the good
From strategy‘s latest issue, publisher Mary Maddever on guilt and why good cause campaigns don’t deserve to be dissed.