Mary Maddever

Contact Mary by sending an email to mmaddever@brunico.com

Articles by Mary Maddever
shutterstock_215669215

Advertising gets no respect

Anyone who still sees marketing as just an expense is not following the plot, says publisher Mary Maddever.

shutterstock_177224675

Perk wars

Publisher Mary Maddever on how shopper marketing today straddles two worlds, and award-winning tactics in the space.

shutterstock_200355872

Content 360: everything is a story

A whimsical tale about dragonfruit, perhaps? Publisher Mary Maddever asserts the value of storytelling in our April issue.

img-8

Are brands set up for the long haul?

Publisher Mary Maddever noticed a trend among the award-winning campaigns of the past year. Are we thinking too short-term?

EK4A4531

2015: Hack at it

From our year-end issue, publisher Mary Maddever on reinvention and a 2015 wishlist.

IMG_2249

Why failure is good

Strategy publisher Mary Maddever on advice from Kevin Spacey and Agency of the Year winners.

shutterstock_221260705

What’s behind the Canadian sweep?

From our October issue, publisher Mary Maddever gets patriotic and tackles the push to use global creative.

Copied from Media in Canada - Taxiadweek

Ad Week: Making the case for a new model of planning

Mark Tomblin, CSO of Taxi, on why agencies need to update a model that hasn’t changed in 50 years to keep up with consumers.

IMG_2249

Ad Week: Why failure is necessary – and good

Storytelling lessons from Kevin Spacey, the new internet-giant era for agencies and the need for bravery all around.

Embrace the chaos

From our September issue, publisher Mary Maddever treads down memory lane.

It’s a whole new throne game

From our July/August issue, publisher Mary Maddever on the contemporary battles for eyeballs and ad dollars.

sandberg

Picturing a gender-equal future

Take a peek into an invite-only Cannes session with Facebook’s Sheryl Sandberg, hunting for a way to get more women at the top.

Copied from Media in Canada - CdnTireicetruck

What’s working now: hyper-local and relatable

From our June issue, strategy publisher Mary Maddever on the key to successful shareable content today.

Unclench, show solidarity & celebrate the good

From strategy‘s latest issue, publisher Mary Maddever on guilt and why good cause campaigns don’t deserve to be dissed.

the movie out here

Extreme contenting

Strategy publisher Mary Maddever on branded content, collaboration and supporting Canadian digital platforms.