Mary Maddever

Contact Mary by sending an email to mmaddever@brunico.com

Articles by Mary Maddever
the movie out here

Extreme contenting

Strategy publisher Mary Maddever on branded content, collaboration and supporting Canadian digital platforms.

Copied from Media in Canada - MarkHolden

Ad Week blog: Turning work into a game

PHD’s Mark Holden presented the agency’s theories on gamification and how it has turned the way it works into one massively multi-player game.

Copied from Media in Canada - AdWeekDayOne

Ad Week Blog: Then, now and an exponentially different tomorrow

Tech expert Shelly Palmer tells the industry crowd we are only at the “baby beginnings” of the tech changes to come.

MaryMaddever2

Editorial: Next big thing impact

Strategy executive editor Mary Maddever on the potential of big data and the new partnerships being forged because of it.

MaryMaddever2

Editorial: Content wins the throne game

Strategy executive editor Mary Maddever calls on TV networks to step up their digital plans and for brands to support them.

Picture 2

The newest Lion emerges and takes Cannes in a new direction

The inaugural Innovation Lions category, in which Teehan+Lax was mentioned on the shortlist, but did not win an award, celebrated innovative work and helped the fest to further develop the judging.

MaryMaddever2

Post-advertising: brands need to be more interesting

In this month’s editorial, strategy executive editor Mary Maddever reflects on engaging, rather than interrupting, in today’s marketing landscape.

MaryMaddever2

Extreme CSR takes courage

Executive editor Mary Maddever on the new CSR: the cause social revolution.

MaryMaddever2

Editorial: If you want engagement, try engaging

Executive editor Mary Maddever on the challenges of truly connecting with youth.

MaryMaddever2

Editorial: Diversity – not a black and white issue

Strategy executive editor Mary Maddever on the face of diversity in the Canadian marketing industry, and how it impacts everything from hiring policies to store designs.

CoverFeb13

Editorial: Right smart

Strategy‘s executive editor on why effectiveness remains undeniably linked to creativity.

Last year’s winner Mary de Paoli from Sun Life  (right) with strategy publisher Mary Maddever.

Editorial: Finding the sweet spot

Strategy‘s executive editor Mary Maddever on why mass advertising still matters.

frankpalmer

Editorial: Extreme advertising

Mary Maddever on advertising’s rapid-fire evolution and how the industry is trying to keep up.

the lads

Taxi adds CBO remit, gains new global CCO and loses Taxi 2 ECD

Changing of the creative guard: Steve Mykolyn passes the CCO baton and takes on the new CBO role, while Lance Martin tackles a start-up.

chicago

What’s next for shopper marketing?

Practitioners and pundits converged at Chicago’s Shopper Marketing Expo this month to weigh in on what’s working now and what needs to change, and to share a glimpse of the shopper and store of the future.