Mary Maddever

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Articles by Mary Maddever

Picturing a gender-equal future

Take a peek into an invite-only Cannes session with Facebook’s Sheryl Sandberg, hunting for a way to get more women at the top.

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What’s working now: hyper-local and relatable

From our June issue, strategy publisher Mary Maddever on the key to successful shareable content today.

Unclench, show solidarity & celebrate the good

From strategy‘s latest issue, publisher Mary Maddever on guilt and why good cause campaigns don’t deserve to be dissed.

the movie out here

Extreme contenting

Strategy publisher Mary Maddever on branded content, collaboration and supporting Canadian digital platforms.

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Ad Week blog: Turning work into a game

PHD’s Mark Holden presented the agency’s theories on gamification and how it has turned the way it works into one massively multi-player game.

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Ad Week Blog: Then, now and an exponentially different tomorrow

Tech expert Shelly Palmer tells the industry crowd we are only at the “baby beginnings” of the tech changes to come.


Editorial: Next big thing impact

Strategy executive editor Mary Maddever on the potential of big data and the new partnerships being forged because of it.


Editorial: Content wins the throne game

Strategy executive editor Mary Maddever calls on TV networks to step up their digital plans and for brands to support them.

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The newest Lion emerges and takes Cannes in a new direction

The inaugural Innovation Lions category, in which Teehan+Lax was mentioned on the shortlist, but did not win an award, celebrated innovative work and helped the fest to further develop the judging.


Post-advertising: brands need to be more interesting

In this month’s editorial, strategy executive editor Mary Maddever reflects on engaging, rather than interrupting, in today’s marketing landscape.


Extreme CSR takes courage

Executive editor Mary Maddever on the new CSR: the cause social revolution.


Editorial: If you want engagement, try engaging

Executive editor Mary Maddever on the challenges of truly connecting with youth.


Editorial: Diversity – not a black and white issue

Strategy executive editor Mary Maddever on the face of diversity in the Canadian marketing industry, and how it impacts everything from hiring policies to store designs.


Editorial: Right smart

Strategy‘s executive editor on why effectiveness remains undeniably linked to creativity.

Last year’s winner Mary de Paoli from Sun Life  (right) with strategy publisher Mary Maddever.

Editorial: Finding the sweet spot

Strategy‘s executive editor Mary Maddever on why mass advertising still matters.