Strategy publisher Mary Maddever on branded content, collaboration and supporting Canadian digital platforms.
Ad Week blog: Turning work into a game
PHD’s Mark Holden presented the agency’s theories on gamification and how it has turned the way it works into one massively multi-player game.
Editorial: Next big thing impact
Strategy executive editor Mary Maddever on the potential of big data and the new partnerships being forged because of it.
Editorial: Content wins the throne game
Strategy executive editor Mary Maddever calls on TV networks to step up their digital plans and for brands to support them.
The newest Lion emerges and takes Cannes in a new direction
The inaugural Innovation Lions category, in which Teehan+Lax was mentioned on the shortlist, but did not win an award, celebrated innovative work and helped the fest to further develop the judging.
Post-advertising: brands need to be more interesting
In this month’s editorial, strategy executive editor Mary Maddever reflects on engaging, rather than interrupting, in today’s marketing landscape.
Editorial: If you want engagement, try engaging
Executive editor Mary Maddever on the challenges of truly connecting with youth.
Editorial: Diversity – not a black and white issue
Strategy executive editor Mary Maddever on the face of diversity in the Canadian marketing industry, and how it impacts everything from hiring policies to store designs.
Editorial: Right smart
Strategy‘s executive editor on why effectiveness remains undeniably linked to creativity.
Editorial: Finding the sweet spot
Strategy‘s executive editor Mary Maddever on why mass advertising still matters.
Editorial: Extreme advertising
Mary Maddever on advertising’s rapid-fire evolution and how the industry is trying to keep up.
Taxi adds CBO remit, gains new global CCO and loses Taxi 2 ECD
Changing of the creative guard: Steve Mykolyn passes the CCO baton and takes on the new CBO role, while Lance Martin tackles a start-up.
What’s next for shopper marketing?
Practitioners and pundits converged at Chicago’s Shopper Marketing Expo this month to weigh in on what’s working now and what needs to change, and to share a glimpse of the shopper and store of the future.