Natalia Williams
40 pushing 16
NewsBe happy, it’s finally true: you’re an ageless wonder. At least that’s the message behind more and more marketing today.
Introduction: Marketing nation
NewsWelcome to our annual look at the state of the marketing nation, which includes profiles on the outstanding marketers of the past year as well as a snapshot of the issues and realities facing Canada’s marketing community.
Beyond Dove
NewsYes, the brand helped put him on the map. Now strategy‘s Marketer of the Year, Unilever’s Geoff Craig, has his sights set on energizing marketing in Canada
Marketing, Cirque style
NewsFor the unconventional brand with expansion in its plans, it takes an equally unique and unflagging marketer. Meet Mario D’Amico
Gamechanger
NewsFrom third place to first in two years, Ron Bertram has led Nintendo of Canada’s high-scoring comeback
The optimizer
NewsOver 2007, Shoppers Drug Mart’s Michele Slepekis ensured that no opportunity was overlooked when reaching out to the retailer’s consumers and beefing up loyalty
When L’Oréal met Luminato
NewsIn January, newly promoted L’Oréal Canada VP/CMO Dominique De Celles received a call from Sunni Boot, president and CEO of ZenithOptimedia, the beauty brand’s longtime media agency. Boot all but insisted that De Celles meet with Tony Gagliano, executive chairman and CEO of St. Joseph Communications. ‘That’s something she would normally never do,’ says De Celles. Gagliano was on the hunt for sponsors for an arts and culture festival he was working to bring to life called Luminato.
