Pia Musngi
Coty Prestige’s Mavis Fraser: CK invites netgen in2 brand conversations
NewsIf you’re familiar with Obsession for Men, CK One and Eternity, blame it on Mavis Fraser. A fragrance industry heavy-hitter and director of marketing at Oakville, Ont.-based Coty Prestige, Fraser has been around cosmetics long enough to know what works. ‘I’m a product junkie,’ Fraser gushes. ‘I love the product experience. I’ll try anything new.’
Kids lovin’ creating McDonald’s ads
NewsMcD’s is the latest marketer to serve up co-creation advertising opportunities for consumers. The Toronto-based QSR has hooked up with YTV for the Go Active! Film Festival, which launched early last month, in a bid to increase interactivity online and physical activity off-line.
Harlequin gets racier with NASCAR
Sports+EntToronto-based romance fiction giant Harlequin Enterprises and NASCAR have locked into a racy brand embrace. They are launching a series of racetrack-inspired romance novels in the U.S. to attract the 30 million-plus women who are NASCAR fans.
An audience of one
NewsIf recent news is any indication, perhaps it is The End of Television as We Know It. Anheuser-Busch launched ‘The Bud Screen’ over Super Bowl weekend, a new direct-to-consumer channel that offers viewers ads, programming and branded content downloadable to computers and iPods. CBS announced the availability of Survivor on CBS.com for $1.99 per download. This would seem to support the findings of a recently released IBM study that carries the gloomy aforementioned title.
Global brings partners to bash
NewsGlobal Television has cozied up to several marketing partners to push its mid-season entry, the Canadian teen drama Falcon Beach.
Pontiac decodes futuristic promo tactic
Media / News / Sports+Ent / TelevisionLike something out of a sci-fi novel, Sunday, Oct. 30 saw Quebecers glued to their TV sets, holding up decoders to their screens and waiting for a message.
Gateway opens on new-style mag ad
Food+Beverage / Magazines / RetailHungry for innovation in magazine advertising? Then imagine getting your product mentioned in a branded content feature as a must-have ingredient for the perfect dinner party.
Gas to fuel Sears
Retail / TelevisionRemember how, at grandma’s request, you used to pick your holiday gifts from a catalogue? Well, Sears Canada is cleverly evoking those memories in a future episode of Corner Gas.
Marketing to youth? Try a Dose or a Vice
Magazines / NewspaperWhen marketing to 18-34s, you need to speak their language. If you can’t, partner with someone who does. Fortunately, there are a couple of youth rags currently offering the chance to do just that.
Multitudes for Solo
Telecommunications / YouthBell Canada’s Solo Mobile launched an innovative national campaign last month, geared at 13-24s, that has so for yielded new activations of 20% above plan, says Stewart Ellis, Solo’s managing director.
