Patti Summerfield

Contact Patti by sending an email to psummerfield@brunico.com

Articles by Patti Summerfield
Touche

Media AOY Gold: Touché builds on tech and talent

“Embracing change” is now at the core of the media agency, which has offices in Montreal and Toronto.

PHD Canada

Media AOY Bronze: PHD Canada digs deep into data

The media agency is looking to the future with a bevy of new hires and clients.

1950-_Sales_promotion_van_Chevy_Sedan_Delivery_-refurbished

Schneiders stays true to tradition

The meat-packing business J.M. Schneider opened in his Ontario home 125 years ago is still thriving today.

1-00650

Sun Life: 150 years of making life brighter

How the financial company with humble Canadian roots has become an international powerhouse.

FINAL_JWTAllAgencyPhoto

Weekend reading: JWT’s nod to the past, eyes to the future

On the eve of two major anniversaries, the agency looks ahead to a new strategic direction.

Sunni.Cannes

Sunni’s shining career

As the media maven prepares to begin a new chapter, we look back at how she reshaped the industry.

News

Molson: 225 years of ‘Made from Canada’ brewing

This year, the beerco toasts its legacy of community involvement and refreshes its brands for the future.

News

Hugh Dow: Media Person of the Decade

From opening the first agency-parented stand-alone media services company to deft navigation through the decade’s turbulent media environment, Dow has helped move media management companies to the top of the agency heap.

News

Pepsi in Quebec: deep roots

It may not sound as homegrown as Cirque du Soleil or St. Hubert, but Quebecers feel they have an ownership stake in Pepsi.

News

The Cola Wars: the Cherry Pepsi coup

The cherry-flavoured race was one of the events that shows the intensity of the battle between Pepsi and Coke.

News

Pepsi in Canada: highlights of the first 75 years

Seventy-five years’ worth of milestones in Pepsi’s history in Canada.

News

Forever young – Pepsi’s first 75 years in Canada

As Pepsi gets underway with Q4 of its first century in Canada, strategy looks back at the first 75, how the brand successfully marked its anniversary – and what comes next.

News

Media Agency of the Year

Media Agency of the Year

News

Media Director of the Year – Sunni Boot

It was a surprise to us, too. Some you know quite well; others, less so. So we’re profiling the country’s top media directors: tracing their careers, uncovering the secrets to their success and asking them to pick their proudest media coup of the past 12 months.

News

Media Director of the Year – Chris O’Hara

Chris O’Hara, media director, Sharpe Blackmore Euro RSCG