Staff

Contact Staff by sending an email to s@brunico.com

Articles by Staff
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Dr. Scholl’s steps towards more emotional platform

The Bayer brand aims for a more holistic brand image, not showing any of its products in a new two-minute spot.

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Air Transat tests British expats for homesickness

The travel airline again goes undercover, this time to promote its European vacations.

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Happy employees make happy customers

Telus’ chief envisioner Dan Pontefract details how improved corporate culture leads to better customer retention.

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Who will take home an Agency of the Year prize?

The final list of AOY contenders is revealed, with the winners announced Nov. 1 at the awards gala.

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A recap of Canada in Cannes

Eleven agencies return home with Lions in hand, having won 35 prizes across the festival’s 27 categories.

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Cannes 2018: Advertising becomes sadvertising

Karen Howe on how the importance of creativity shone through as the ills of the world weighed on this year’s festival.

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Cannes 2018: Canada’s final four Lions

FCB/Six, Cossette and Lg2 close the festival with Silver and Bronze medals in Film, Creative Effectiveness and Sustainable Goals.

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Cannes 2018: Alexa, can you change the world?

Quiver’s Graham Budd reports from a hackathon that showed how creatively doing good can pay off with voice assistants.

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Canada lands on three Craft, Brand Experience shortlists

Nine agencies make the cut on shortlists specifically geared toward craft and activation.

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Canada lands on Design, Mobile, Radio and Outdoor shortlists

The country received 23 more Cannes Lion nominations Monday morning, but was shut out of Print & Publishing.

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Banking on enterprise loyalty

Bond Brand Loyalty’s Sean Claessen on why marketers should step outside the norms of what programs traditionally offer.

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The problem isn’t just how the ad industry treats women

It’s also how it makes money, writes The Garden’s Sarah Phillips, who looks at a tough issue ahead for Time’s Up Advertising.

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Nestle goes big for Minis

The confectionery company uses some visual tricks to make little chocolates seem larger than life.

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Cause marketing gets tangible

Selling things as a fundraiser is not exactly novel, so there needs to be a twist to draw attention to causes.

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Build a trust strategy

TracyLocke’s Jason Dubroy on why marketers should re-evaluate how data is being gathered and used.