Up to the Minute: BICOM gets new managing director
Plus, client wins for North Strategic and Kwittken, GroupM’s new CMO and more news you may have missed.
Up to the Minute: New clients at FCB/Six, Environics
Plus: Molson Coors sticks with its media partner and more news you may have missed.
A smarter way to personalize (column)
Salesforce’s new Canadian CMO Tricia Gellman on how AI fits into the high standards of modern consumers.
Risk, reward and remembering context (column)
Jack Bensimon on the current political climate and the risk of misfiring messages.
Canadian CMOs have a CX advantage (column)
ICF Olson Canada’s Mike Brown on what puts marketers here in a better position than their global counterparts.
Brand Doctors: McDonald’s food. More questions
Industry experts suggest that perceptions about the QSR’s menu items won’t change any time soon.
Four lessons from mobile content creators (column)
From Nike to “Dam Daniel,” Pound & Grain ACD Scott Lew breaks down what marketers can learn.
From Russia, with love
Ricardo Martin reflects on what he learned during three years at Unilever Canada from his new outpost.
Why do ‘big ideas’ seem so elusive?
The Idea Suite’s Fiona Stevenson and Shelli Baltman on how marketers can move past the excuses this year.
Up to the Minute: DAC expands in Europe
Plus: Bell’s latest acquisition, a new face at Twitter and more news you may have missed.
Mid-season TV checkup
Execs from Canada’s major networks give the inside scoop on their mid-season strategy, from old faves to potential new hits.
A note to our new readers
Following Brunico’s acquisition of Marketing, our combined news team has started making a few changes.
Red Lion wins The Brain Project
Toronto agency gets a shot at driving research funding through Baycrest Health Sciences’ arts initiative.
Welcome to the sharing economy of advertising
KBS Canada head Nick Dean reflects on talent in the agency world and what’s ahead for 2017.