Staff

Contact Staff by sending an email to s@brunico.com

Articles by Staff
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How to avoid being a crappy client (column)

Canopy Growth CMO David Bigioni on being a better leader for your agency partners.

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Back page: A demographic breakdown

Here is an unorthodox method of segmentation, courtesy of OneMethod.

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ChizComm launches a kid-focused production company

The Toronto communications shop’s sister co will produce TV ads and digital content for toy brands.

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Up to the Minute: Waze picks a new agency

Plus, Fuse gets a new VP, Canada cleans up at D&AD Impact and more news you may have missed.

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The New Establishment returns for 2018

New Establishment: Media merges with Marketing’s 30 Under 30 to celebrate young innovators.

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Media roundtable: Facing the pace of change

Media agency leads and brand execs gathered to discuss change and competition in the industry.

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Your audience is smarter than a goldfish: column

Juniper Park\TBWA’s Mark Tomblin takes on false claims about shrinking attention spans and the impact on creative.

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Up to the Minute: Gravity adds to its leadership

Plus, a new PR shop for Toyota in Quebec and more news you may have missed.

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What’s the audiobook opportunity?

Audible makes its Canadian debut, while Kobo is investing in the category to skew younger.

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When marketing diversity, think impact (column)

Public’s Steve Steck on checking our biases and what marketers need to be doing better.

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Start thinking about your screen-less presence (column)

Mitch Joel gives brands the questions they should be asking in a voice-centred market.

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Are celebrity gift lounges worth it? (column)

With TIFF drawing celebrities and sponsors to the spotlight, Dina Vieira points to pitfalls in one popular strategy.

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Up to the Minute: DDB adds to its PR team in Montreal

Plus, new wins for LP/AD and 1Milk2Sugars and more news you may have missed.

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Five things I’d tell my younger marketer self (column)

PepsiCo’s Nancy Rooney passes on lessons taught by hindsight to millennial marketers.

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Ad-focused budgets threaten engagement: column

Cameron Wykes says spending won’t save brands that don’t adjust to the new realities of customer engagement.