Staff

Contact Staff by sending an email to s@brunico.com

Articles by Staff
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Banking on enterprise loyalty

Bond Brand Loyalty’s Sean Claessen on why marketers should step outside the norms of what programs traditionally offer.

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The problem isn’t just how the ad industry treats women

It’s also how it makes money, writes The Garden’s Sarah Phillips, who looks at a tough issue ahead for Time’s Up Advertising.

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Nestle goes big for Minis

The confectionery company uses some visual tricks to make little chocolates seem larger than life.

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Cause marketing gets tangible

Selling things as a fundraiser is not exactly novel, so there needs to be a twist to draw attention to causes.

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Build a trust strategy

TracyLocke’s Jason Dubroy on why marketers should re-evaluate how data is being gathered and used.

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Pizza Hut introduces Hut Rewards

Data from the loyalty program will help the restaurant personalize its marketing campaigns.

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Why you shouldn’t optimize video: column

Red Lion’s Matt Litzinger challenges some common truths about tailoring creative to digital platforms.

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Get your Agency of the Year submissions ready

The deadline for agencies to submit their intent to enter the competition has been extended to May 25.

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How to fix PR’s gender imbalance

NKPR’s Natasha Koifman offers steps to support women and end stereotypes about what they bring to the industry.

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How to be a full-stack marketer

Course Compare’s Robert Furtado explains why expanding your skill set can fuel experimentation and growth.

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Back page: Smoke this page

DentsuBos pays homage to Leo Burnett’s creative trailblazers.

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Catching AI, before AI catches us

Cheil’s Matt Cammaert on why business leaders need to be mindful of the social and ethical impact of the emerging technology.

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The 2018 Creative Report Card is out

Here are this year’s rankings of the industry’s top creatives, strategists, brands and agencies.

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SickKids and Cossette take CASSIES Grand Prix

The awards celebrated the industry’s most creative results-driven work at a Toronto gala Wednesday night.

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CASSIES Grand Prix: SickKids’ resilient stance

Cossette got the hospital to act like a performance brand, using strength and power to change perceptions and break donation records.