Embracing imperfection and remixing tradition: trend
JWT’s final Canada Trend Report finds marketers need to move beyond the picture-perfect and staid traditional messaging.
Top Cannes Film contenders
Strategy is counting down the campaigns most likely to win big at the Palais at this year’s festival.
Op-ed: What watered down persuasion
Graham Watt on the rise of the severely-educated, and the demise of the feral creative mind.
Mobile means the end of anonymity: trend
The fourth installment of JWT’s Canada Trend Study tackles mobile, from personal privacy issues to new business solutions.
Saying no to pitches
TBWA’s George Nguyen peeks behind the curtain on why an agency says thanks, but no thanks.
Canadians want to rage against the machine: trend
JWT’s third installment of its Trend Report also finds that mind-reading tech will soon make a big bang.
Need for change
Couleur Locale’s Dom Trudeau’s call to action: disrupt everything. Innovate yourself. Change things like tomorrow depends on it.
Consumers want brands to capture imagination: trend
Part two of JWT’s Trend Report finds that immersive experiences and speaking in photos are fast-growing among Canadians.
Cossette’s hiring spree, including two Toronto CDs
Sean Barlow and Joe Piccolo join the Toronto office to helm the McDonald’s account, while the agency’s Vancouver location picks up 10 new staff.
Cannes blog: The power of mobile
Boston Pizza’s Young Marketer, Bianca Kwasnycia, shares the best work she’s seen, including an app that lets you control your dreams and another that enhances news for kids.
Nine-and-a-half things I learned about running an ad agency
Andy Macaulay shares wisdom gleaned from years in the agency trenches.
SXSW blog: The Juggalos and branding for social change
Laura Muirhead explores what marketers can learn about cultivating community from, of all things, the Insane Clown Posse.
SXSW blog: human connection in the digital age
Tribal DDB’s Nik Badminton learns that the most valuable lesson of this interactive festival may be about putting down your device.
SXSW blog: Harnessing the fear of missing out
On Day 2, Jon Mandell learns to steal like an artist, build humour into the digital experience and leverage FOMO in marketing.
SXSW blog: Driving better brand experiences
Tribal DDB’s Nikolas Badminton on what agencies and clients can learn from the tech innovations of Formula 1 and Toyota.