Meeting education expectations
Ken Wong asks: Can universities keep up with the demands of today’s skill set?
Take off your goggles
In part two of strategy’s Future-Proofing series, Wieden+Kennedy’s Colleen DeCourcy looks at why you should skip the next advertising conference and get out of your agency comfort zone.
Data: the online currency
Microsoft’s Alyson Gausby on finding the fair price for consumers’ data.
Lessons from Knight Rider
John St.’s Chris Hirsch and Nellie Kim on how to maintain a human voice in a digital world.
The insecure future of ads
To kick off strategy’s Future-Proofing series, R/GA’s Nick Law on the real impact Big Data is having on advertising, and what to do about it.
Embracing imperfection and remixing tradition: trend
JWT’s final Canada Trend Report finds marketers need to move beyond the picture-perfect and staid traditional messaging.
Top Cannes Film contenders
Strategy is counting down the campaigns most likely to win big at the Palais at this year’s festival.
Op-ed: What watered down persuasion
Graham Watt on the rise of the severely-educated, and the demise of the feral creative mind.
Mobile means the end of anonymity: trend
The fourth installment of JWT’s Canada Trend Study tackles mobile, from personal privacy issues to new business solutions.
Saying no to pitches
TBWA’s George Nguyen peeks behind the curtain on why an agency says thanks, but no thanks.
Canadians want to rage against the machine: trend
JWT’s third installment of its Trend Report also finds that mind-reading tech will soon make a big bang.
Need for change
Couleur Locale’s Dom Trudeau’s call to action: disrupt everything. Innovate yourself. Change things like tomorrow depends on it.
Consumers want brands to capture imagination: trend
Part two of JWT’s Trend Report finds that immersive experiences and speaking in photos are fast-growing among Canadians.
Cossette’s hiring spree, including two Toronto CDs
Sean Barlow and Joe Piccolo join the Toronto office to helm the McDonald’s account, while the agency’s Vancouver location picks up 10 new staff.
Cannes blog: The power of mobile
Boston Pizza’s Young Marketer, Bianca Kwasnycia, shares the best work she’s seen, including an app that lets you control your dreams and another that enhances news for kids.