Staff

Contact Staff by sending an email to s@brunico.com

Articles by Staff
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What’s keeping Canadians up at night?

Microsoft’s Alyson Gausby looks at how brands can help relieve everyday stress.

What content marketers can learn from mom publishers

Performance Content Group’s Paul Cowan on competing for attention against baby videos and cat memes.

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Finding the she-spot

Marketelle’s Jessie Sternthal on finding that elusive, yet glorious $20-trillion-a-year place where female consumers live.

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Why does innovation fail?

Hotspex’s Shelli Baltman and Fiona Stevenson on why your idea suffered death by a million cuts.

The Honourable Woman

The national Fall TV schedule 2014/15

What’s hitting TV screens this fall? Check out this handy chart with all the new and returning shows.

Back page: Filthy rich felines

Cossette shows us who’s really profiting from online ad revenue today.

The fight for Fall TV

Compare and contrast the battle plans from each of the major networks as we head into the new fall season.

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Ditch the Marlboro man stereotype

Marketers, listen up! New research finds men are increasingly active at home, and Microsoft’s Alyson Gausby says it’s time to treat them with respect.

Making the message fit the medium

Pollin8′s Lauren Richards on today’s mediascape, and how it’s still all about the right timing, audience and communication.

like a girl

‘You market like a girl!’

… and other positive things to say at your next status update meeting, from KBS+’s Lyranda Martin Evans.

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Defining value in the client-agency relationship

Aldo Cundari looks at an agency model he hopes “walks the talk” and puts clients’ needs first.

Branded entertainment is not an ad

Buck Productions’ Jim Kiriakakis hates the term branded content. It’s ill-defined and overused. Time to shift your expectations.

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With big data comes big responsibility

Dare’s Steve Graves checks out the risks and rewards of predictive analytics.

Eska wants to make waves in Toronto

The water brand will kick off a social scavenger hunt in the city next month, complete with augmented reality elements.

Amazon’s Fire heats up m-comm

Nurun’s Maxime St. Pierre on how the e-tailer’s new smartphone can drive next-level impulse shopping.