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Articles by Staff

Making the message fit the medium

Pollin8′s Lauren Richards on today’s mediascape, and how it’s still all about the right timing, audience and communication.

like a girl

‘You market like a girl!’

… and other positive things to say at your next status update meeting, from KBS+’s Lyranda Martin Evans.


Defining value in the client-agency relationship

Aldo Cundari looks at an agency model he hopes “walks the talk” and puts clients’ needs first.

Branded entertainment is not an ad

Buck Productions’ Jim Kiriakakis hates the term branded content. It’s ill-defined and overused. Time to shift your expectations.


With big data comes big responsibility

Dare’s Steve Graves checks out the risks and rewards of predictive analytics.

Eska wants to make waves in Toronto

The water brand will kick off a social scavenger hunt in the city next month, complete with augmented reality elements.

Amazon’s Fire heats up m-comm

Nurun’s Maxime St. Pierre on how the e-tailer’s new smartphone can drive next-level impulse shopping.


Why Canada didn’t win Gold and what we need to do

Grey’s Patrick Scissons on moving past tactics, the perils of bad storytelling and doing better work.


Cannes blog: Time to get to work

Cundari’s Andrew Simon says ditch the no-Lions stages of grief and get on with life. Do the work that’ll win next year.

Workshop_Acacia17  Simone Wells (5)

Blog: Taken hostage in Cannes

FCB’s Robin Heisey on communication lessons from a former hostage negotiator.

Cannes blog: Mental health takes the stage

Campbell’s Philip Donne checks out award-winning, stigma-tackling work from the Palais.

Translation SEMINAR Kanye West (19)

Cannes blog: Stories that shake you and don’t let go

What do winning ad case studies and Kanye have in common? Storytelling, says Cundari’s Andrew Simon.


Cannes blog: What brands can learn from SJP

Kraft’s Irene Daley on marketing lessons from Sex and the City and the nosebleeds.


Cannes blog: Rejoice the return of the big idea

Move over wearables, ideas that stick have reclaimed the Palais, says Rethink’s Aaron Starkman.


Cannes contenders: 2024

Lg2′s Chris Hirsch and Nellie Kim look at what’s likely to win big at the Palais 10 years from now.