Staff

Contact Staff by sending an email to s@brunico.com

Articles by Staff
AndyMacAulay

Nine-and-a-half things I learned about running an ad agency

Andy Macaulay shares wisdom gleaned from years in the agency trenches.

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SXSW blog: The Juggalos and branding for social change

Laura Muirhead explores what marketers can learn about cultivating community from, of all things, the Insane Clown Posse.

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SXSW blog: human connection in the digital age

Tribal DDB’s Nik Badminton learns that the most valuable lesson of this interactive festival may be about putting down your device.

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SXSW blog: Harnessing the fear of missing out

On Day 2, Jon Mandell learns to steal like an artist, build humour into the digital experience and leverage FOMO in marketing.

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SXSW blog: Driving better brand experiences

Tribal DDB’s Nikolas Badminton on what agencies and clients can learn from the tech innovations of Formula 1 and Toyota.

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Consumerology: Micro-social networks provide more POP options

Bensimon Byrne’s Max Valiquette on how micro-social networks can help shopper marketers provide consumers with more compelling offers.

Three things: How Steve Jobs would have approached shopper marketing

Hunter Straker’s Matthew Diamond highlights three ways of thinking about the industry differently by asking, “what would Steve Jobs have done?”

Mirlin

A call to quit re-tilling old fields

A meditation for the New Year by creative guru Ian Mirlin.

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Three things you should know: Takeaways from the Shopper Marketing Expo

Campbell’s Martin Rydlo on how Canadian marketers can learn from techniques used south of the border to engage shoppers in-store and beyond.

Corrine

Retail on the couch: Collaborative marketing strategies along the new path to purchase

Brands must engage consumers online and arm them with as much information as they can.

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Consumerology: Surviving the holidays

Max Valiquette on an impending bleak holiday season, and how marketers can prepare for it.

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Retail on the couch: See the world through shoppers’ eyes

Hierarchical clustering analysis shows how shoppers segment categories.

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Ad Week Blog: Montreal in New York, wrap-up

Guest blogger Aleks Wnuk reveals some big international client wins for Quebec agencies, and learns how to fuel a creative brain.

Sahara Day 4

Sahara Blog: Day 4

The NABS team finds a sense of community on their fourth day racing in the desert.

Sahara Day 3

Sahara Blog: Day 3

Stefan Danis and his team find optimism in the desert on the third day of their race for NABS.