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Articles by Staff

Cannes contenders: 2024

Lg2′s Chris Hirsch and Nellie Kim look at what’s likely to win big at the Palais 10 years from now.

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To Cannes or not to Cannes

We pit Dare Vancouver’s Shorkey brothers against each other for a smackdown of French proportions.


Relax marketers, you don’t need all the answers

SW+A’s Luke Sklar says you’re asking the wrong questions. Want to know the right ones?


Emotion: you’re doing it wrong

BBDO’s Paul Reilly on why brands miss the point when they try to create an “emotional connection” with consumers.

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One size fits none

Microsoft’s Alyson Gausby says personalization is more than a buzzword. It’s the future for brands.


Back Page: How to make it in the ad biz

Definitely real, 100% accurate advice from a veteran adman (a.k.a. BBDO’s Peter Ignazi) to young creatives starting out.

Finding your one-inch punch

Cossette’s Glen Hunt on how to create the greatest impact with little resources and time.

weight watchers

Weight loss ads and a craving for emotion

Marketelle’s Jessie Sternthal on why marketers are missing out on a $7 billion industry.


When social media meets Minority Report

Twist Image’s Mitch Joel asks whether products and services can be more social than humans.

Are we selling like it’s 1999?

Google’s Chris Hodgson on how retailers’ mobile platforms are outdated and could result in the loss of consumers.

Entice shoppers with neuro-marketing cues

From exciting the brain with senses to stimulating surprises, Influence Marketing’s Martin Rydlo and Dr. Trina Ghauri suggest cutting through the clutter with these insights.


The more things change, the more they stay the same

TBWA’s George Nguyen looks at the decline of long-term agency relationships, moving faster without a calendar and the future of agencies.

Creativity under constraints

John Bradley weighs in on what’s restricting inspired work and why it pays to fight for ideas you believe in.


Getting mobile to work for you

Nurun’s Audrey Carr on which questions to ask for your mobile strategy.


Trust is key to brand loyalty: study

A new Reader’s Digest survey finds Tim Hortons, Toyota and Coppertone are among Canadians’ most trusted brands.