Staff

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Articles by Staff
ideaboost

Ideaboost innovations

From chemical tracking apps to new ways to listen to music, Critical Mass’ Matt Di Paola finds breakthrough ideas outside agency walls.

Back page: The state of shopper marketing

Shikatani Lacroix offers up the day in the life of a humble package.

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Top Cannes contenders: Press

Strategy is counting down the campaigns most likely to win big at the Palais at this year’s festival.

McMorris

Bits from BCON

From Red Bull’s subtle doc to the pros and cons of branded content with talent, here are some takeaways from yesterday’s BCON Expo.

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Are brands ready for the Instagram economy?

Can big brands get e-commerce success through the image-sharing app? Twist Image’s Mitch Joel sure thinks so.

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Talking to the next generation

No, the one after that. John St.’s Nellie Kim and Chris Hirsch check out the post-millennials.

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Top Cannes contenders: Radio

Strategy is counting down the campaigns most likely to win big at the Palais at this year’s festival.

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Is quiet the new loud?

Microsoft’s Alyson Gausby looks at how brands can stop shouting in the online space.

3WAYS

How to reinvent the wheel in three easy steps

Dom Trudeau says read only half the book, set paper on fire and break the rules.

Digital currency

SXSW blog: The privacy conundrum

Critical Mass’ Chris Gokiert checks out the opportunities for brands in protecting consumers’ data.

lg2 balls

Top Cannes Contenders: OOH

Strategy is counting down the campaigns most likely to win big at the Palais at this year’s festival.

3d printing

SXSW blog: The maker movement

Printing entire buildings or airplane wings? How about 3D printing with silkworms? Check out cool tech from the conference.

shanknado

SXSW blog: No more ‘me too’ real-time marketing

Tribal Worldwide’s Laura Muirhead’s lessons from Lego and Sharknado on really marketing in real time.

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Top Cannes contenders: Innovation

Strategy is counting down the campaigns most likely to win big at the Palais at this year’s festival.

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SXSW blog: Wearables are the future

BBDO’s Linda Carte looks at how these devices will change the conversation around security and health.