Staff

Contact Staff by sending an email to s@brunico.com

Articles by Staff
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The home run mentality

TBWA’s George Nguyen’s on why agencies will fail if they ask clients to take all the risk.

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Top Cannes contenders: Creative Effectiveness

Strategy is counting down the campaigns most likely to win big at the Palais at this year’s festival.

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Top Cannes contenders: Film Craft

Strategy is counting down the campaigns most likely to win big at the Palais at this year’s festival.

Shopper Marketing Forum round-up

From socio-cultural shifts affecting the consumer brain to Big Data and what millennials want, here are a few takeaways from the Shopper Marketing Forum.

Lessons from e-tailers

Nurun’s Audrey Carr on three expectations shoppers have, and how bricks and mortar stores should tap into them.

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Think like a retailer

Maple Leaf Foods’ Nola Martin gives advice on how to get a store on board with your shopper marketing program.

A marketing tipping point

Hunter Straker’s Matthew Diamond looks to the future of the industry, suggesting the best organizations will test and learn, and evolve.

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Shopper Innovation Awards judges

Learn more about the co-chairs and jurists behind the Shopper Innovation Awards.

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Emotion vs logic: How do you decide?

Sometimes the brain knows what the mouth can’t say. True Impact’s Diana Lucaci makes the case for neuromarketing.

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The Facebook conundrum

Or “how I stopped worrying and loved the algorithm.” Leo Burnett’s Thomas Kenny looks at dealing with the fallout from FB’s changes.

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Knowledge, the new elitism

Anthropologist Johanna Faigelman says the elite are no longer born, they’re made.

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A feel for the future

What under-the-radar tech could make touching screens a totally new sensation? KBS+’s Cameron Wykes takes a look.

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Future-proofing

Guest editor Steve Mykolyn enlists industry heavy-weights to reveal their thoughts on how to keep up, and stay relevant, in today’s quick-changing world.

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You’re fired

In part six of strategy’s Future-Proofing series, Rick Boyko says firing yourself is the best thing you can do to fight complacency.

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Creative enabling design

Taxi’s Dave Watson looks at how technologies like 3D printing, wearables and Kickstarter are forcing creative design to innovate.