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Articles by Staff

What will become of us?

John St.’s Nellie Kim and Chris Hirsch muse about their place in the new (and crowded) creative landscape.


Modern advertising alchemy

Dom Trudeau’s essay on the exquisite and extremely delicate art of turning lead into gold.

Are bricks-and-mortar retailers ready for flexible pricing?

Nurun’s Audrey Carr on how a hybrid dynamic/flexible-pricing model can be win-win for retailers and consumers.

Looking ahead in retail

From duelling discounts to foodie frenzy, Influence Marketing partner Martin Rydlo predicts the future for big retail brands like Walmart, Target and Loblaws.


Google’s third wave of innovation

From search to drones, Twist Image’s Mitch Joel looks at what’s likely next for the tech co, and why marketers should care.


Top Cannes contenders: Titanium & Integrated

Strategy is wrapping up its countdown of the campaigns most likely to win big at the Palais this year.


Infographic: The evolution of wearables

How an abacus ring paved the way for Fitbit, Nike FuelBand and Google Glass.


Carpe diem: A marketing renaissance in the making

Aldo Cundari looks at why change needs to come from the top.


Creating whole-brain experiences

Microsoft’s Alyson Gausby looks at marrying the noggin’s logical left side with the creative right to create an engaging experience.


Tales from the trenches

Think travelling for ad shoots is all production swag and cocktails from the beach? Lyranda Martin-Evans sets you straight.

rib stain

Top Cannes contenders: Media

With (another) extended deadline, strategy continues to count down the campaigns most likely to win big at this year’s festival.


The lure of big data

DDB’s David Leonard says data doesn’t do the driving, it just guides the way.

Once More

Top Cannes contenders: Branded Content

With an extended Cannes deadline, strategy continues to count down the campaigns most likely to win big at this year’s festival.


Solving the right problems

TBWA’s George Nguyen on why we fail when we look for formulas.


Infographic: The social media and mobile gender divide

Women are more likely to follow a brand for a deal, men are more likely to scan a coupon, and other interesting bits of info.