Staff

Contact Staff by sending an email to s@brunico.com

Articles by Staff
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SXSW blog: Driving better brand experiences

Tribal DDB’s Nikolas Badminton on what agencies and clients can learn from the tech innovations of Formula 1 and Toyota.

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Consumerology: Micro-social networks provide more POP options

Bensimon Byrne’s Max Valiquette on how micro-social networks can help shopper marketers provide consumers with more compelling offers.

Three things: How Steve Jobs would have approached shopper marketing

Hunter Straker’s Matthew Diamond highlights three ways of thinking about the industry differently by asking, “what would Steve Jobs have done?”

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A call to quit re-tilling old fields

A meditation for the New Year by creative guru Ian Mirlin.

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Three things you should know: Takeaways from the Shopper Marketing Expo

Campbell’s Martin Rydlo on how Canadian marketers can learn from techniques used south of the border to engage shoppers in-store and beyond.

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Retail on the couch: Collaborative marketing strategies along the new path to purchase

Brands must engage consumers online and arm them with as much information as they can.

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Consumerology: Surviving the holidays

Max Valiquette on an impending bleak holiday season, and how marketers can prepare for it.

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Retail on the couch: See the world through shoppers’ eyes

Hierarchical clustering analysis shows how shoppers segment categories.

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Ad Week Blog: Montreal in New York, wrap-up

Guest blogger Aleks Wnuk reveals some big international client wins for Quebec agencies, and learns how to fuel a creative brain.

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Sahara Blog: Day 4

The NABS team finds a sense of community on their fourth day racing in the desert.

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Sahara Blog: Day 3

Stefan Danis and his team find optimism in the desert on the third day of their race for NABS.

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Ad Week Blog: Montreal in New York, Day 2

Guest blogger Aleks Wnuk learns how unlikely collaborations breed innovation, and the worst way to get the attention of search consultants.

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Sahara Blog: Day 1

Stefan Danis blogs from the desert as his team races to raise money for NABS.

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Ad Week Blog: Montreal invades New York

Guest blogger Aleksandra Wnuk reports from the front lines as the AAPQ gets ready for a strong presence in the big apple.

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Retail on the couch: tapping into the emotional brain

Fresh Intelligence analyzes the emotional state of Canada’s retail landscape to diagnose the shopper psyche within major grocery brands.