Staff

Contact Staff by sending an email to s@brunico.com

Articles by Staff
shutterstock_360676460

Let’s be brave again

Taxi’s Thomas Kenny on why complacency and diminishing audiences mean the industry must create a better value exchange.

_DSC4954

Shopper marketing forum: Lessons from day two

From balancing competing brands’ wants and needs to multicultural strategies, here are three takeaways from yesterday’s event.

shutterstock_296722808

The retail transformation imperative

SapientNitro’s Mark Anthony on the mindsets retailers must adopt to stay competitive.

Bees

Why believability is the only competitive advantage

CSR experts Pamela Divinsky and Jon Duschinsky on why marketing programs aren’t enough to show you care.

shutterstock_261574484

Cannes Contenders 2016: Staff picks

The teams at strategy and Media in Canada pick the campaigns they think have a shot at Lions this year.

BCON EXPO 2016

Creating killer branded content: Five lessons from BCON Expo 2016

From working with influencers to taking cues from TV pilots, here are some key takeaways from yesterday’s conference.

shutterstock_331736588

The myths of conscious consumerism

Public’s Phillip Haid takes on common assumptions about purchasing for social good.

Pepper

Why ‘faster, better, cheaper’ isn’t efficient

Evoking emotion in retail is impactful, but the next frontier is responding to it, says Hunter Straker’s Lavana Pauk.

shutterstock_262865291

Why a Chinese New Year campaign is not enough

Focus Communications’ Loretta Lam on why retailers can’t ignore the growing influx of Asian luxury shoppers.

Pepsi

A personalized win strategy for CPG

Highly customized products and experiences are where the opportunities lie, says Hunter Straker’s Sheri Pearson.

Mars

Tapping into taboos

MaRS’s Dianne Carmichael on why health and wellness companies that are edgy with their marketing are poised for success.

shutterstock_146116346

Where’s the tariff on creative?

Heroes & Villain’s Emma Hancock on why advertising should have the same rules as Cancon.

shutterstock_158730785

Harnessing influencers, the right way

Felicity PR’s Amy Laski on what bloggers and YouTubers expect from their brand partners.

OTM

Why experience is everything

Perennial’s Chris Lund on how to win with bricks-and-mortar in the digital age.

Unlimited

The (virtual) reality of retail

To compete with the future of online shopping, bricks-and-mortar needs to step up its immersive experiences, says Hunter Straker’s Robyn Burton.