Staff

Contact Staff by sending an email to s@brunico.com

Articles by Staff
shutterstock_325665176

Thoughts from the quiet side of the room

BBDO exec Paul Reilly on why nurturing introverts is crucial for better work.

shutterstock_339195500

Are there really no brave marketers in Canada?

Cossette’s Daniel Shearer on why placing the blame on CMOs who “aren’t ballsy enough” is lazy.

shutterstock_426259522

What vanity metrics really say about performance

Edelman’s Catherine Yuile on what “millions of impressions” are actually worth.

shutterstock_192053948

We have an estrogen imbalance

Karen Howe on the ad industry’s troubled situation with women – but also what’s being done right.

shutterstock_188959538

57 million sports nerds can’t be wrong

Pound & Grain’s Scott Lew on why marketers should think differently when it comes to the fantasy sports fan.

shutterstock_237644935

Do you have digital game?

Marketelle’s Jessie Sternthal on why intimidating and confusing new platforms don’t have to hinder creativity.

shutterstock_132766295

Searching for (agency) love

Former CPG marketer John Bradley on what clients are doing wrong when it comes to finding a new shop.

Screen Shot 2016-07-08 at 3.30.43 PM

The future is female, and other lessons

FCB/Six’s Krystle Mullin, fresh from Cannes’ See It Be It program, on tackling the ad world’s gender imbalance.

shutterstock_155388533

Ramadan marketing, anyone?

Focus Communications’ Raza Mankani on the big opportunity around Canada’s growing Muslim communities.

shutterstock_176869352

Do you believe in advertising?

Andrew Carty on why a crisis in confidence is a bigger problem than shrinking budgets or fractured media.

shutterstock_359218331

Data gets up close and personal

Innocean’s Scott Suthren imagines what might become a typical interaction with a company just four years from now.

shutterstock_75053704

The battle for cross-platform data

Addressability places the internet in conflict with all legacy media, and so far it’s winning.

UpToMinute

Up to the Minute: Thinkingbox hires six

Plus: MDC Partners makes an acquisition, CMPA gets a new marketer and more news you may have missed.

shutterstock_348143417

Brunico Communications acquires Achilles Media

Strategy’s parent company has acquired the assets of Toronto-based Achilles, including the operating rights to the Banff World Media Festival.

shutterstock_228162115

Back to basics on data

FCB/Six president Andrea Cook on why looking back can help marketers avoid being overwhelmed.