Staff

Contact Staff by sending an email to s@brunico.com

Articles by Staff
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Tapping into taboos

MaRS’s Dianne Carmichael on why health and wellness companies that are edgy with their marketing are poised for success.

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Where’s the tariff on creative?

Heroes & Villain’s Emma Hancock on why advertising should have the same rules as Cancon.

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Harnessing influencers, the right way

Felicity PR’s Amy Laski on what bloggers and YouTubers expect from their brand partners.

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Why experience is everything

Perennial’s Chris Lund on how to win with bricks-and-mortar in the digital age.

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The (virtual) reality of retail

To compete with the future of online shopping, bricks-and-mortar needs to step up its immersive experiences, says Hunter Straker’s Robyn Burton.

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The greatest campaign never sold

Edelman Canada’s Andrew Simon on how to convince others to get on board with your big idea.

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How to win over your CEO (and CASSIES judges)

CASSIES judging coordinator John Bradley on how to prove your work is truly worthy.

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The ‘three-legged stool’ for campaign success

CASSIES judge and Edelman Canada president and CEO Lisa Kimmel on the importance of standing for something.

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Why you’re not winning at the CASSIES

Awards jury member Chris Breikss tackles what agencies like his have been doing wrong.

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Are we really in a recession?

As food prices rise and the loonie falls, TracyLocke’s Jason Dubroy offers his thoughts on how to be prepared.

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When ‘fit for purpose’ isn’t enough

Taxi 2′s Daniel Shearer on the opportunities and pitfalls of content built for specific platforms.

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Lessons from the ‘Supermarket of the Future’

Jackman Reinvents’ Ardie Wen on how brands and retailers need to think about tech’s role in the store environment.

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Is the newest stunt no stunt at all?

Creative consultant Karen Howe on why it might be time to retire stunt-vertising.

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2016 trends: Social good and good junk

JWT’s innovation group spells out the trends set to make waves in retail, food and CSR.

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Imagining the urban brandscape

Brainsights’ Kevin Keane illustrates how brands can truly integrate themselves into city living.