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2017 Strategy Awards: Central City races for red

The Red Racer Across the Nation Collaboration pulled together craft beers from different provinces.


2017 Strategy Awards: CDSS turns to the experts

Videos featuring people with Down syndrome aimed to answer expecting parents’ top questions about the condition.

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2017 Strategy Awards: Cashmere confronts shy bladders

Devices that live-streamed music were installed in public washrooms to break the silence.


2017 Strategy Awards: Budweiser lights up

The brand reached hockey fans with a game-synced beer glass that lit up with each goal.

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2017 Strategy Awards: An unexpected collaboration

The photographer took to Instagram to reach out to art directors in a creative and personalized way.


Ready to play some Agency of the Year bingo?

Ahead of tonight’s show, we’ve gamified the AOY video-watching process just a bit.


Are you Insta-worthy? (column)

PepsiCo’s Nancy Rooney on why social currency is a critical part of your brand’s value equation.


How to avoid being a crappy client (column)

Canopy Growth CMO David Bigioni on being a better leader for your agency partners.


Back page: A demographic breakdown

Here is an unorthodox method of segmentation, courtesy of OneMethod.


ChizComm launches a kid-focused production company

The Toronto communications shop’s sister co will produce TV ads and digital content for toy brands.


Up to the Minute: Waze picks a new agency

Plus, Fuse gets a new VP, Canada cleans up at D&AD Impact and more news you may have missed.

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The New Establishment returns for 2018

New Establishment: Media merges with Marketing’s 30 Under 30 to celebrate young innovators.


Media roundtable: Facing the pace of change

Media agency leads and brand execs gathered to discuss change and competition in the industry.

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Your audience is smarter than a goldfish: column

Juniper Park\TBWA’s Mark Tomblin takes on false claims about shrinking attention spans and the impact on creative.


Up to the Minute: Gravity adds to its leadership

Plus, a new PR shop for Toyota in Quebec and more news you may have missed.