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Articles by Staff

Up to the Minute: Gravity adds to its leadership

Plus, a new PR shop for Toyota in Quebec and more news you may have missed.


What’s the audiobook opportunity?

Audible makes its Canadian debut, while Kobo is investing in the category to skew younger.


When marketing diversity, think impact (column)

Public’s Steve Steck on checking our biases and what marketers need to be doing better.


Start thinking about your screen-less presence (column)

Mitch Joel gives brands the questions they should be asking in a voice-centred market.


Are celebrity gift lounges worth it? (column)

With TIFF drawing celebrities and sponsors to the spotlight, Dina Vieira points to pitfalls in one popular strategy.


Up to the Minute: DDB adds to its PR team in Montreal

Plus, new wins for LP/AD and 1Milk2Sugars and more news you may have missed.


Five things I’d tell my younger marketer self (column)

PepsiCo’s Nancy Rooney passes on lessons taught by hindsight to millennial marketers.

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Ad-focused budgets threaten engagement: column

Cameron Wykes says spending won’t save brands that don’t adjust to the new realities of customer engagement.


Taking spending to the streets pays off: column

Napier Simpson’s experiment shows shareability can drive results, even with smaller budgets.


Marketers rarely look within company walls for advancement

Hiring policies share the blame for shortened CMO tenure, a new study suggests.


Nominate your 2018 Marketer of the Year

Whose savvy and leadership deserves recognition on our upcoming list?


Demand delivery: your consumer demands it (column)

PepsiCo’s Nancy Rooney on driving loyalty as the path-to-purchase shifts.


Fall TV 2017: Heartstrings and funny bones

Network and media execs explain why medical dramas are looking on the bright side and comedies are mixing with sci-fi.


Fall TV 2017: Looking for action

From true crime to superheroes to Shondaland, here are the dramas networks are betting on to get the heart pumping.

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A cage match between art and science

DDB Canada COO Lance Saunders on how the old communications playbook based on reasoned messaging has changed.