Staff

Contact Staff by sending an email to s@brunico.com

Articles by Staff
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Your audience is smarter than a goldfish: column

Juniper Park\TBWA’s Mark Tomblin takes on false claims about shrinking attention spans and the impact on creative.

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Up to the Minute: Gravity adds to its leadership

Plus, a new PR shop for Toyota in Quebec and more news you may have missed.

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What’s the audiobook opportunity?

Audible makes its Canadian debut, while Kobo is investing in the category to skew younger.

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When marketing diversity, think impact (column)

Public’s Steve Steck on checking our biases and what marketers need to be doing better.

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Start thinking about your screen-less presence (column)

Mitch Joel gives brands the questions they should be asking in a voice-centred market.

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Are celebrity gift lounges worth it? (column)

With TIFF drawing celebrities and sponsors to the spotlight, Dina Vieira points to pitfalls in one popular strategy.

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Up to the Minute: DDB adds to its PR team in Montreal

Plus, new wins for LP/AD and 1Milk2Sugars and more news you may have missed.

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Five things I’d tell my younger marketer self (column)

PepsiCo’s Nancy Rooney passes on lessons taught by hindsight to millennial marketers.

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Ad-focused budgets threaten engagement: column

Cameron Wykes says spending won’t save brands that don’t adjust to the new realities of customer engagement.

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Taking spending to the streets pays off: column

Napier Simpson’s experiment shows shareability can drive results, even with smaller budgets.

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Marketers rarely look within company walls for advancement

Hiring policies share the blame for shortened CMO tenure, a new study suggests.

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Nominate your 2018 Marketer of the Year

Whose savvy and leadership deserves recognition on our upcoming list?

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Demand delivery: your consumer demands it (column)

PepsiCo’s Nancy Rooney on driving loyalty as the path-to-purchase shifts.

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Fall TV 2017: Heartstrings and funny bones

Network and media execs explain why medical dramas are looking on the bright side and comedies are mixing with sci-fi.

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Fall TV 2017: Looking for action

From true crime to superheroes to Shondaland, here are the dramas networks are betting on to get the heart pumping.