Tanya Kostiw

Contact Tanya by sending an email to tkostiw@brunico.com

Articles by Tanya Kostiw
Etsy Made in Canada_Photo 1_Iveth & Claudia

Maverick Maker of the Year: Etsy goes offline

How real-world experiences have become a cornerstone of the online marketplace’s strategy.


Brands of the Year: Sport Chek’s better is here

The retailer continues to push the envelope, from its teched-out stores to its content strategy.


Brands of the Year: Smoke’s goes from small fry to gravy train conductor

The brand is no couch potato, with its sights set on a global empire of restaurants.

yop screen grab

Yop’s youthful ambition

A new campaign from the General Mills yogurt brand hones in on teen activism.


Canadian Tire launches m-wallet

The iconic retailer enables in-store payment via an app, adding a gamification element to shopping.


Reitmans spins off Hyba line

Working with AOR Marketel, the brand’s activewear banner breaks out on its own, with a new brand positioning and campaign.

Unboxing still

Honda unboxes a new campaign

The car brand and Grip drive the unboxing phenomenon down a new road.


Check it out: crowdsourced pocket change

From a snowman to images of nature, a new campaign encourages consumers to vote on coin designs for Canada’s 150th.

Hayes Steinberg

Weber Shandwick bolsters creative ranks

Hayes Steinberg heads to the PR shop as EVP/ECD, following six years as ACD at Bensimon Byrne.


What data is too personal?

Web history and mobile phone numbers are the least likely to be shared, according to a new Aimia report.


Can cereal get its groove back?

As consumers stray to other options, can changing perceptions and new strategies revamp a stale cereal category?


Samsung launches a pop-up

The downtown Toronto showroom, which ties into TIFF, is part of a campaign to support the brand’s latest appliances.


RW&Co. puts on a (stylish) game face

The retailer teams up with P.K. Subban and his family to score on its suit line.


Mondelez taps into entrepreneurial culture

The CPG co is partnering with tech startups and retailers on Canadian pilot projects.


How are Canadians buying for back-to-school?

As the busy retail time of year draws to a close, we look into some seasonal stats.