Tanya Kostiw

Contact Tanya by sending an email to tkostiw@brunico.com

Articles by Tanya Kostiw
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Maverick Maker of the Year: Etsy goes offline

How real-world experiences have become a cornerstone of the online marketplace’s strategy.

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Brands of the Year: Sport Chek’s better is here

The retailer continues to push the envelope, from its teched-out stores to its content strategy.

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Brands of the Year: Smoke’s goes from small fry to gravy train conductor

The brand is no couch potato, with its sights set on a global empire of restaurants.

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Yop’s youthful ambition

A new campaign from the General Mills yogurt brand hones in on teen activism.

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Canadian Tire launches m-wallet

The iconic retailer enables in-store payment via an app, adding a gamification element to shopping.

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Reitmans spins off Hyba line

Working with AOR Marketel, the brand’s activewear banner breaks out on its own, with a new brand positioning and campaign.

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Honda unboxes a new campaign

The car brand and Grip drive the unboxing phenomenon down a new road.

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Check it out: crowdsourced pocket change

From a snowman to images of nature, a new campaign encourages consumers to vote on coin designs for Canada’s 150th.

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Weber Shandwick bolsters creative ranks

Hayes Steinberg heads to the PR shop as EVP/ECD, following six years as ACD at Bensimon Byrne.

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What data is too personal?

Web history and mobile phone numbers are the least likely to be shared, according to a new Aimia report.

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Can cereal get its groove back?

As consumers stray to other options, can changing perceptions and new strategies revamp a stale cereal category?

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Samsung launches a pop-up

The downtown Toronto showroom, which ties into TIFF, is part of a campaign to support the brand’s latest appliances.

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RW&Co. puts on a (stylish) game face

The retailer teams up with P.K. Subban and his family to score on its suit line.

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Mondelez taps into entrepreneurial culture

The CPG co is partnering with tech startups and retailers on Canadian pilot projects.

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How are Canadians buying for back-to-school?

As the busy retail time of year draws to a close, we look into some seasonal stats.