Todd Longwell

Contact Todd by sending an email to toddrlongwell@gmail.com

Articles by Todd Longwell
Harley-Morenstein-YouTube-Super-Bowl-Halftime-Show

YouTube taps the big game to promote its stars

How the Google-owned network is using Super Bowl spots as bait to reel in fans for its own half-time show.

Topdeck

Branded content, gone in 10-seconds

Should companies looking to get into the branded content space consider the uber-popular Snapchat for a series?

dennys

Denny’s does Hollywood

Ever wonder what your eggs and bacon get up to when you’re not looking? The restaurant chain has a new web series just for you.

websina

Making content, not ads

California-based Portal A’s got 99 million views (and an ad ain’t one).

Copied from StreamDaily - Snack Time

Snack Time web series to roll out on Tumblr

Created by Milk West and DDB Canada, the teen-targeting ad campaign debuts on YouTube but offers bonus content on Yahoo-owned Tumblr.

epicmealtime

Was this deal an epic missed opp for local brands?

Canadian YouTube hit EpicMealTime is getting 1,300 pounds of American Hormel Bacon in a year-long partnership.

google glass apps

Will new apps save Google Glass from doom?

Four new apps from CFC Media Lab and Mind Pirate may address the lack of content complaint for the device.

male demo

All hail the coveted 18-to-34 male demographic

Is catering to men online outdated thinking? Digital content platforms are branching out, bringing advertisers with them.

Copied from StreamDaily - influicity_ubk_1

Is YouTube really a ‘huge missed opportunity’ for beauty brands?

A media buyer and a marketing exec weigh in on a recent study that suggests influential vloggers are being overlooked.