Val Maloney

Contact Val by sending an email to vmaloney@brunico.com

Articles by Val Maloney
The Bridge

Fall TV 2017: Specialty shifts its targeting

While conventional is coming back to its broad audience strengths, specialty is fine-tuning its niche targets.

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The Young Lions: Rethink’s storytelling duo

Jake Bundock and Andrew Chhour’s off-the-wall idea won them a trip to compete on the global stage in Cannes.

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Media’s new seat at the table

Four industry execs sit down to talk data, changing consumer patterns and client relations in our latest roundtable.

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Fast Facts: Measuring ‘short-termism’ in marketing

Researcher Peter Field illustrates the rise of the short-term at the expense of long-term gain.

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S&E Sponsorship becomes MKTG following acquisition

The agency has also picked up three clients since being bought by Dentsu Aegis Network.

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Dentsu Aegis gets a CMO

Why the network has tapped longtime automotive exec Sandy Di Felice for the newly created role.

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Molson helps NHL enter VR

How the beer co is using its brand and traditional assets to drive interest in a next-gen hockey broadcast on Sportsnet.

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Cannes makes changes to categories

Multiple Lions have been tweaked to focus on data, technology and brand experience as entries for the awards open.

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Why Buick is turning to WeChat

The car brand hopes to use the platform to build brand affinity with Chinese Canadians.

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The List: Cluep wins with emotion

How the mobile ad targeting company has grown into a major player working with some of the world’s biggest brands.

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The List: Maxus Canada makes a winning change

How a new structure helped propel the media agency to 18% growth in 2016.

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Leon’s millennial-friendly content plan

The retailer uses an influencer-led digital magazine as part of its holiday strategy.

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MAOY Gold: PHD’s winning strategy

Rather than bending on prices, the agency has distinguished itself with planning.

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Marketing acquired by Brunico

Strategy’s parent company has obtained the industry publication, as well as other select assets, from Rogers Media.

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Canadian Women’s Foundation flips the script

The organization lets girls choose the message of its #GirlPowered campaign.