Val Maloney
Bud Light Lime Mojito brings the Miami heat
BeerThe Canadian-specific launch kicks off its video-focused TV and digital video buy today.
Acura redefines itself
Branding / TelevisionThe Honda brand has created its first Canada-specific TV and print campaign in recent memory to release a new line of cars.
Temptations hijacks with cats
DigitalThe feline treat brand has launched a new online campaign aimed at increasing its presence with consumers in the digital landscape.
Next Media Stars: Bailey Wilson recruits parents to share the joy with Johnson’s
MediaUM’s manager of broadcast investments used social media to connect with families, generating content that will be integrated into a cross-platform campaign.
Next Media Stars: Devyn Perry makes TD front page news on Family Day
MediaThe Starcom strategy supervisor worked with the Toronto Star to put together a customized ad campaign linked to editorial.
Dove highlights retouching
Health+BeautyThe beauty brand is launching a one-day campaign aimed at sparking a conversation around digital alterations in advertising.
Scotiabank shares the wealth
Digital / Financial+InsuranceThe bank has launched a social media site aimed at sharing life’s non-monetary rewards.
BBDO picks up eight CLIO nods
AwardsDDB, Lowe Roche and Cundari are among the other Canadian CLIO nominees for 2012, while Leo Burnett leads the pack for One Show nominations.
Alexander Keith’s launches a cider
Alcoholic Beverages / BeerThe new product is the first non-beer for the Labatt brand, and is being promoted with a multi-platform campaign in Ontario.
Budweiser gives hockey fans a big payoff
Beer / Sports+EntThe beer co has launched a contest and campaign which will give one person hockey tickets for life.
