Val Maloney

Contact Val by sending an email to vmaloney@brunico.com

Articles by Val Maloney
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Why Buick is turning to WeChat

The car brand hopes to use the platform to build brand affinity with Chinese Canadians.

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The List: Cluep wins with emotion

How the mobile ad targeting company has grown into a major player working with some of the world’s biggest brands.

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The List: Maxus Canada makes a winning change

How a new structure helped propel the media agency to 18% growth in 2016.

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Leon’s millennial-friendly content plan

The retailer uses an influencer-led digital magazine as part of its holiday strategy.

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MAOY Gold: PHD’s winning strategy

Rather than bending on prices, the agency has distinguished itself with planning.

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Marketing acquired by Brunico

Strategy’s parent company has obtained the industry publication, as well as other select assets, from Rogers Media.

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Canadian Women’s Foundation flips the script

The organization lets girls choose the message of its #GirlPowered campaign.

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Stanfield’s returns to marketing

It’s been years since the underwear brand went mass, but now it’s back and with a younger audience bent.

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Millennials proving elusive for marketers

A new study from Dentsu Aegis breaks down the demo and what brands are missing when it comes to the target.

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2016 Media Director of the Year: Harvey Carroll

The IPG Mediabrands Canada CEO realigned agencies and brought Media Experts into the fold.

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Havas gets integrated with logo refresh

Canadian CEO and CCO Helen Pak on the collaborative “hacker” mentality the agency is also taking.

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Which Olympic spots win with women?

A report from Harbinger shows which ads have resonated most with women, as well as when they are tuning in to the games.

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Spotify puts its stats on display

The music streaming service incorporates real figures from Canadian users in its latest ad campaign.

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How Kleenex cleaned up with digital

The Kimberly-Clark brand boosted purchase intent and ad recall by targeting 100 “audience clusters” on Facebook.

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Introducing the Canadian originals

While Canada’s upfronts often emphasize broadcasters’ U.S. acquisitions, their original series present unique opportunities.