S&E Sponsorship becomes MKTG following acquisition
The agency has also picked up three clients since being bought by Dentsu Aegis Network.
Dentsu Aegis gets a CMO
Why the network has tapped longtime automotive exec Sandy Di Felice for the newly created role.
Molson helps NHL enter VR
How the beer co is using its brand and traditional assets to drive interest in a next-gen hockey broadcast on Sportsnet.
Cannes makes changes to categories
Multiple Lions have been tweaked to focus on data, technology and brand experience as entries for the awards open.
Why Buick is turning to WeChat
The car brand hopes to use the platform to build brand affinity with Chinese Canadians.
The List: Cluep wins with emotion
How the mobile ad targeting company has grown into a major player working with some of the world’s biggest brands.
The List: Maxus Canada makes a winning change
How a new structure helped propel the media agency to 18% growth in 2016.
Leon’s millennial-friendly content plan
The retailer uses an influencer-led digital magazine as part of its holiday strategy.
MAOY Gold: PHD’s winning strategy
Rather than bending on prices, the agency has distinguished itself with planning.
Marketing acquired by Brunico
Strategy’s parent company has obtained the industry publication, as well as other select assets, from Rogers Media.
Canadian Women’s Foundation flips the script
The organization lets girls choose the message of its #GirlPowered campaign.
Stanfield’s returns to marketing
It’s been years since the underwear brand went mass, but now it’s back and with a younger audience bent.
Millennials proving elusive for marketers
A new study from Dentsu Aegis breaks down the demo and what brands are missing when it comes to the target.
2016 Media Director of the Year: Harvey Carroll
The IPG Mediabrands Canada CEO realigned agencies and brought Media Experts into the fold.
Havas gets integrated with logo refresh
Canadian CEO and CCO Helen Pak on the collaborative “hacker” mentality the agency is also taking.