Val Maloney

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Articles by Val Maloney

The next 3D evolution

Toronto-based Matterform is getting ready to launch an (affordable) 3D scanner. We ask Matt Di Paola of Critical Mass how this will impact the ad industry.

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Canadian Tire calls for more play

The company has launched “Anthem,” a new campaign aimed at getting Canadian families more active.

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DDB Canada creates new CCO role

Kevin Drew Davis will lead creative for the agency across Canada, based out of Toronto.

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Old El Paso starts a dinner revolution

The General Mills brand is launching a new product message and tagline with “You Mexi-Can.”

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Vancouver Police Foundation sells its shades

The organization is raising money by letting civilians purchase the police force?s legendary eyewear.


Twist Image wins mobile business for Montreal Canadiens

The agency will handle mobile application development, with plans for an app to launch at the start of the hockey season.

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McDonald’s gives consumers credit

The QSR has launched a new brand spot to illustrate a shift in the way it communicates.

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Details and reaction to the Publicis Omnicom merger

Industry member reaction on the mega deal from Pollin8 founder Lauren Richards, MDC Partners CEO Miles Nadal and GroupM president Dominic Proctor.

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Ontario catches the McLobster

McDonald’s is bringing the sandwich out of Atlantic Canada for the first time with a TV and OOH campaign.

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Lay’s unveils its ‘Flavour’ finalists

The PepsiCo brand is asking Canadians to vote for their favourite pick of the four candidates remaining in the “Do Us a Flavour” contest.

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McDonald’s targets night owls and early birds

The QSR is promoting its new 24HR Snack Tracker site with geo-targeted ads in Western Canada.

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Kit Kat issues Chunky challenge

The Nestle chocolate bar has launched a contest to decide on its next permanent flavour.

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Aldo gets back to basics

The retailer is targeting women in their mid-20s with a new campaign that puts the focus on its products.

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CASSIES Awards entries due next week

The 2014 awards judging chair Ted Boyd talks about what he is looking forward to most about this year’s process.

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MiO gets sporty

The Kraft Foods water enhancer has launched a new campaign to kick off its MiO Sport.