Val Maloney

Contact Val by sending an email to vmaloney@brunico.com

Articles by Val Maloney
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Canadian Women’s Foundation flips the script

The organization lets girls choose the message of its #GirlPowered campaign.

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Stanfield’s returns to marketing

It’s been years since the underwear brand went mass, but now it’s back and with a younger audience bent.

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Millennials proving elusive for marketers

A new study from Dentsu Aegis breaks down the demo and what brands are missing when it comes to the target.

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2016 Media Director of the Year: Harvey Carroll

The IPG Mediabrands Canada CEO realigned agencies and brought Media Experts into the fold.

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Havas gets integrated with logo refresh

Canadian CEO and CCO Helen Pak on the collaborative “hacker” mentality the agency is also taking.

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Which Olympic spots win with women?

A report from Harbinger shows which ads have resonated most with women, as well as when they are tuning in to the games.

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Spotify puts its stats on display

The music streaming service incorporates real figures from Canadian users in its latest ad campaign.

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How Kleenex cleaned up with digital

The Kimberly-Clark brand boosted purchase intent and ad recall by targeting 100 “audience clusters” on Facebook.

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Introducing the Canadian originals

While Canada’s upfronts often emphasize broadcasters’ U.S. acquisitions, their original series present unique opportunities.

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What about Gen X?

A new report from Yahoo! takes a look at the demo that’s less talked about of late.

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DentsuBos gets a new president and CEO

Stephen Kiely has been named to the role, as Claude Carrier announces his retirement.

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Kraft Heinz returns to TSN with Project Play

Marketing director Joanna Milroy on the media partnership’s second edition.

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Adrian Capobianco moves to Vizeum

The former Proximity Canada head takes over as president at the Denstu Aegis shop.

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Estee Lauder creates millennial-friendly brand

The cosmetics brand has launched a new line at Sephora to prove it’s not just for your mother.

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Dairy Farmers of Canada takes to the street

The organization uses milk carton newspaper boxes on the sidewalk to help sell its health message.