Val Maloney

Contact Val by sending an email to vmaloney@brunico.com

Articles by Val Maloney
bluejays

The Toronto Blue Jays are ‘Ready’

The baseball team’s VP marketing talks about its new campaign, and targeting young fans through social media.

Visa

Visa shares your playoff pain

The credit card co launches a TV and digital campaign for those whose favourite NHL teams didn’t quite make the cut.

Purina

Purina Cat Chow shows its ‘Cattitude’

The brand is refocusing its message with the launch of a new multi-platform campaign.

Handshake

MDC Partners acquires stake in Doner

The independent agency has handed over a minority interest to the Toronto-based holding company.

triscuit

Triscuit lets Canadians play director

From decisions on the recipe shown to the clothes the actors wear, the Kraft Canada cracker put consumers in the director’s seat for its latest TV commercial.

MAZDA CANADA INC. - 2013 Mazda CX-5 New Advertising Campaign

Mazda’s new campaign has retro roots

The car co references ’70s TV classic The Six Million Dollar Man to launch its 2013 Mazda CX-5.

EarthHour

WWF wants you on the team

The environmental organization is taking a light-hearted approach to reminding consumers of Earth Hour.

Miniparty

Mini Canada throws tiny parties

The car co celebrated its 10th birthday with stoplight celebrations in Toronto, Montreal and Vancouver.

Newspaper-300x186

Globe launches bi-annual magazine

The Globe Style Advisor will be distributed to newspaper subscribers in the spring and fall beginning this April.

TV2

Shaw Media signs with GetGlue

The broadcaster has partnered with the social networking platform to allow Canadians to virtually check-in to Shaw Media programs starting tonight with Top Chef Canada.

RollingRock2

Rolling Rock makes life easier

The Labatt brand’s first Canadian campaign aims to “uncomplicate” things for its target market.

FoodNetwork

Food Network Canada hops on the pop-up trend

The channel is launching World’s Weirdest Restaurants with a one-day event in Toronto.

BudweiserWinnipegJets

Budweiser bottles Jets passion

The brand has created a limited edition beer, available only in Manitoba, to celebrate the return of the Winnipeg Jets.

Barbie

Mattel opens the doors to Barbie’s closet

The brand has launched a cross-platform campaign aimed at reaching both young girls, as well as older fans of the brand.