Val Maloney

Contact Val by sending an email to vmaloney@brunico.com

Articles by Val Maloney
Oreo

Oreo blows out 100 candles

The Kraft Canada cookie brand is celebrating with a cross-platform campaign and birthday party tomorrow at Toronto’s Eaton Centre.

IMG_joanne

Rain 43 expands team

The Toronto agency has announced the addition of two new ACDs and a director of media and engagement.

Autotrader

DDB wins Trader Corporation

The agency and media co OMD Canada are responsible for relaunching the brand’s Autotrader.ca site.

reebok-crossfit-4

Reebok Canada brings the fitness

The company dropped a gym into Yonge-Dundas Square to introduce its CrossFit line to Toronto.

JasonWuforTarget

Target to launch Toronto pop-up

The US chain will launch the one-day event next week with items from its limited edition Jason Wu collection.

Cadbury

Cadbury Dairy Milk shares the chocolate love

The Kraft brand enlists its recently created Joy Department to talk up its new flavours in two TV spots targeting women.

Chris & Larry with Arlene FINAL

OMG Candy launches

The creators of Clodhoppers grab a dragon and jump back into the candy game.

Thinsations-300x261

Thinsations cuts snacks down to size

The Kraft Canada brand takes on oversized food in its new campaign.

bud

Bud makes a game-time spot

The beer brand and Bell Media shot and cut a spot to bookend its new commercial during last night’s Super Bowl.

Budweiser

Budweiser creates a ‘Super’ experience

The beer co’s marketing manager reveals the strategy behind its Canadian Super Bowl spot.

Bell

Bell gets chattier

The company has expanded its “Let’s Talk” campaign with an increased online presence.

Google

Google exec on the “how” of going mobile

Jesse Haines talks at Ad Week about the shift in mindset that needs to happen in the mobile space.

CdnCancerSociety

The Canadian Cancer Society stops the backslide

The organization target 19- to 29-year-old smokers with the launch of its digital “Break it Off” campaign.

kcavell

Havas Digital brings Mobext to Canada

The new mobile shop will bring app and site expertise combined with metrics to the Canadian media table.

LCBO

The LCBO hangs out

The retailer targets men who want a guy’s night in with its first digital-only campaign.