Val Maloney

Contact Val by sending an email to vmaloney@brunico.com

Articles by Val Maloney
niketraining.body_lead

NIKE TRAINING GETS WITH THE PROGRAM

140
News

So you think your fingers can dance?

A new Yellow Pages campaign puts a fresh spin on “Let your Fingers do the Walking.”

News

Fido has answers

A new campaign from the mobile service provider emphasizes the value of getting a live customer service rep on the phone.

News

Tassimo sings it sweetly for Mother’s Day

The Kraft brand is – literally – singing the praises of our nation’s mothers this May with a custom Facebook app.

News

New Mazda campaign to focus on brand values

The brand’s latest marketing efforts look to build brand awareness outside of its long-running ‘Zoom Zoom’ tagline, Mazda CMO Don Romano says.

News

Ford focuses on digital

The car company is launching its global campaign for the Focus where its target demo spends most of its time: online.

News

Labatt takes drunk driving campaign online

The beer brewing house donates $1 to charity for every Canadian who takes the online pledge to draw the line against drinking and driving.

News

Loblaw: lettuce show you our new section

The mass retailer is rolling out a campaign in support of its new branded in-store environment, Everydayliving.

News

Dissecting partnerships and handing out awards at the 2011 SMCC Conference

The CFL’s Rob Assimakopoulos says sponsorships are too often based on “superficial links” and not enough research – and that needs to change.

News

Wind Mobile says hello to Wi-Fi Guy

Street teams will be roaming the city’s hotspots all month, giving away wireless data sticks.

News

MSN.ca toasts its homepage

Microsoft Canada promotes the new look of MSN.ca with a campaign benefitting Canadian children.

News

Kraft finds the ‘Real Women of Philadelphia’

The CPG company is promoting Philadelphia Cream Cheese with its first social media-only effort for the product in Canada.

News

The LCBO targets trendy ladies

The retailer’s first Trend Report FSI is being promoted with a multimedia campaign targeting Ontario women with an eye for finer things.

News

Famous faces highlight new Scouts Canada campaign

Targeting Globe and Mail readers, ‘It starts with Scouts’ promotes the organization’s role in the lives of high-profile Canadians.

News

OMAC looks to inspire

The OOH industry association is asking people to vote on their favourite award-winning OOH with the goal of changing perceptions about the medium.