Val Maloney

Contact Val by sending an email to vmaloney@brunico.com

Articles by Val Maloney
Boom Marketing

Boom Marketing refreshes brand, adds new faces

In its 13th year, the MDC-owned shop wants to expand beyond its experiential roots.

Jergens

Jergens makes sure its humour translates

The brand creates a local voice with its new campaign targeting Francophone women.

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Jeff Dack named president at Carat Canada

The former Lowe Roche executive is starting the new year in the role.

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Mid-season TV checkup

From the return of the X-Files to a new Seth MacFarlane comedy, see what’s in store for 2016.

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L’Oreal Men’s everyday game faces

The brand shifts its strategy from celebs to the average man for its new NHL partnership campaign.

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Cadillac Fairview goes digital for Black Friday

Why the shopping centre co is upping its spend ahead of one of the season’s busiest days.

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Rona goes customized for Christmas

The home improvement store launches a new tablet-friendly content strategy ahead of the holidays.

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Ford’s weekend adventures

The car co forgoes celebrities in favour of real people in its latest branded content push.

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BMO wants you to #TakePause

This Remembrance Day, the bank encourages moments of silence on social media.

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MAOY Gold: Touché!’s walk-on win

The agency had a banner year, increasing revenue, bringing on new clients and now winning Gold.

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MAOY Silver: Starcom’s silver lining

With a new president at the top, the agency picked up a handful of new clients and continues to focus on content and data.

Copied from Media in Canada - msLabelled

Tetley signs on for MsLabelled

The web series returns with the tea brand integrated into the fashion comedy.

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Activia Challenge goes social

Danone asks consumers to check in with their yogurt habits as it looks to stand out in a crowded market.

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Where would McDonald’s be without farmers?

The QSR’s new campaign takes the Canadian products out of its food to show the importance of its local sourcing.