Val Maloney

Contact Val by sending an email to vmaloney@brunico.com

Articles by Val Maloney
MEC group photo

MAOY Bronze: MEC’s groundbreaking year

The media agency is building on its Momentum, beefing up analytical tools and ditching the digital department.

MyNorth

Sport Chek’s community play

The retailer is building on the successful Raptors’ “#WeTheNorth” campaign with a crowd-sourcing twist.

Copied from Media in Canada - BufferFestCarmilla

How Kotex became a YouTube exec producer

Why the feminine hygiene brand is working with Carmilla, a transmedia gothic vampire series aimed at reaching millennials.

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Throwback Thursday: Strategy in 2008

For our 25th anniversary, we’re travelling through time. In ’08 Shreddies took a turn and Canadian Ad Week was born.

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HuffPost and Leo Burnett team up for content

A select group of the agency’s clients will participate in the new model, pairing writers and strategists from both companies to create content.

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Throwback Thursday: strategy in 2007

For our 25th anniversary, we’re travelling through time. In ’07 catvertising popped up and Canada won big in Cannes.

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Lincoln’s surprising test drive

The Canadian brand director at the car co talks about how a recent stunt fits into its aim to shake off the shackles of history.

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Publicis announces executive shuffle

CEO Maurice Levy will stick around until 2017, while long-time COO Jean-Yves Naouri departs.

MakeupGenius

L’Oreal Paris gets augmented

We get a sneak peek at the cosmetic co’s plans to make its new tech, which lets users try on different makeup looks, the top beauty app in a month.

Aidswalk

Don’t train for this one

The Scotiabank AIDS Walk for Life’s new spot explains how to make a difference, while putting in as little effort as possible.

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Tims leaves customers in the dark

For its new Dark Roast launch, the coffee co took a risk turning out the lights to heighten the senses.

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Throwback Thursday: strategy in 2000

For our 25th anniversary, we’re travelling through time. In 2000, Roots launched an airline and we survived Y2K.

LumaDroid

Is that a robot making my drink?

Absolut Canada got hands-on with its MakerFest in Toronto.

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Depend shows off its wares

The leakage protection brand is lending support to younger users of its products.

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John St. reveals new management team

The agency’s head partners are promoting a new group, including Jason Last, to handle day-to-day operations.