Val Maloney

Contact Val by sending an email to vmaloney@brunico.com

Articles by Val Maloney

Hemophilia Society creates a novella

The online book to raise awareness about the disorder has already been downloaded more than 12,000 times.

Copied from Media in Canada - OculusRiftGameofThrones

HBO Canada gets virtual for Game of Thrones

The show is being promoted with the return of a travelling exhibit to Toronto, which features an interactive Oculus Rift experience.

Copied from Media in Canada - Canadianmoney

More details on the failed Publicis-Omnicom deal

The companies’ CEOs and Miles Nadal, head of MDC Partners talk about how the cancelled deal will impact future business mergers.

shutterstock_120067810

Publicis and Omnicom terminate merger

The two groups have called off the partnership due to difficulties completing the deal within a reasonable time frame.

dogs

Proximity creates a dog party for Misfits

Funny gifs of pups and pooches? The new Mars brand is hosting a digital shindig full of them and it’s made for sharing.

nabs

NABS names new executive director

Totem VP Manuela Yarhi is taking over from Jim Warrington, who recently retired from the post.

TorontoRaptors

Raptors tease new branding

Aimed at showcasing the non-hockey elements of Toronto, the team has released a “rallying cry” spot as it starts its first playoff run since 2008.

Koodo

Koodo puts El Tabador on the line

The mobile company is thanking consumers individually through a newly launched phone line.

Copied from Media in Canada - targetpatio

Target springs into patio season

The retailer hosted an impromptu outdoor party in Toronto yesterday to celebrate the first nice weather days after a long winter season.

GameofThrones

The Game of Thrones’ new app puts fans in the picture

Users can take a “selfie” on the Iron Throne with Bell Media’s campaign to promote the latest season.

Copied from Media in Canada - SoniaCarreno

ZenithOptimedia hires new VP for Performics Canada

Sonia Carreno joins the search and performance marketing arm of the agency from her most recent position at BBDO Proximity Worldwide.

Copied from Media in Canada - TabletTV

French Canadians more likely to “mesh” second-screen content: study

Millward Brown finds English Canadians are less likely to look at content related to the TV program they are watching on their second-screen smartphone or tablet devices.

FunnyorDieHasselhoff

From UGC to Hasselhoff and Subaru

Funny or Die’s Chris Bruss walks us through the site’s evolution to branded content ahead of his BCON chat.

mini cars

Mini Canada’s musical stylings

The brand gets patriotic with an anthem, using only the car for sound.