Val Maloney

Contact Val by sending an email to vmaloney@brunico.com

Articles by Val Maloney
Copied from Media in Canada - Cannes11

Cannes Young Lions and Young Marketers competition open for 2014

Canadian organizer the Globe and Mail has announced entries are now being accepted for this year’s events.

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Sid Lee wins Toronto Raptors account

The creative shop will work to rebrand the basketball team’s visual identity from the hardwood up.

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The Canadian Olympic Committee launches its biggest-ever campaign

Derek Kent, CMO at the organization, talks about the #Wearewinter campaign, and its first-ever social media partnership.

Copied from Media in Canada - CdnTireicetruck

Canadian Tire makes an ice truck

The company took the saying “as cold as ice” to the next level with a new campaign that centred around the Bridgestone NHL Winter Classic.

Copied from Media in Canada - Molson

Molson goes the distance

The brand is bringing back the beer fridge and airing its longest-ever TV spot on Dec. 26 during the World Junior Hockey Championship.

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Mid-season TV check-up

With new programs hitting screens, new regulations set to hit cable bundles and specialty audiences to attract (and keep), here’s the lowdown on all the latest from TV land.

Copied from Media in Canada - Tconnect

New partnership brings Wi-Fi to TTC stations

Performance Content, Starcom MediaVest Group and AOL Canada have launched an ad-supported network called TConnect, which is bringing Wi-Fi to stations with launch sponsor Mondelez Canada.

Copied from Media in Canada - NHLLife

L’Oreal on its partnership with the NHL for Men Expert

How the men’s brand partnered with the NHL in conjunction with its upcoming younger-targeting line of products for an online and in store experience.

Copied from Media in Canada - 2014

JWT Intelligence unveils 2014 trends list

Immersive experiences, consumer impatience and remixing traditions are amongst the top things the agency is looking out for in the coming year.

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Cossette wins Via Rail

The agency will handle the marketing communications work for the transportation company and its Via Preference loyalty program.

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Media Director of the Year and Next Media Star

Karine Courtemanche takes the Media Director of the Year honour, while Jacquie Albrecht is named Next Media Star.

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MAOY Gold: OMD grows for Gold

The agency takes the top media award for work for Subaru, McDonald’s and Lay’s.

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MAOY Silver: PHD plays to win

The agency wins Silver in the media category for work for Amway, Snuggle and Sport Chek.

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MAOY Bronze: Media Experts’ holistic approach

The media shop gets Bronze honours for work for BMW, Bell Canada and Workopolis.

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MAOY Honourable Mention: Starcom MediaVest Group’s content push

The media agency is recognized for work for P&G, Express and Microsoft.