Val Maloney

Contact Val by sending an email to vmaloney@brunico.com

Articles by Val Maloney
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Volkswagen gets musical for the Beetle

The car co is promoting the different versions of the redesigned vehicle with an online campaign featuring a customizable track from Walk off the Earth.

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Shikatani Lacroix adds a digital director

Marcos Terenzio, former CD at St. Joseph Communication, joins the Toronto-based agency to lead clients’ digital creative experiences.

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Pareto shuts down

The shopper marketing company, which had offices in Toronto, Montreal and Richmond Hill, Ont., closed its doors Monday.

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American Express proposes an alternative

The credit card co has launched its largest Canadian campaign in recent years, promoting its AeroPlanPlus cards as CIBC and TD divide their Aeroplan members.

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Cossette resigns BMO account

The agency, which has worked with the bank for close to 13 years, will not participate in an upcoming review.

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Hugues Choquette steps down at Tam-Tam\TBWA

The VP and creative director is taking some time to himself following nearly 10 years in the role.

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Twist Image makes two senior hires

Karla Congson (pictured) joins the agency as executive strategy director and managing director, and Kelly Small comes to the agency as a creative director, both working out of the Toronto office.

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VH Sauces partners with Shaw to inspire

The brand has launched a refresh campaign with the media co’s Food Network Canada celebrity chef Roger Mooking for TV, digital and in store.

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Vision7 launches new consultancy

Aperture1 will delve into what influences consumers and will be led by former EVP and managing director of Cossette, Andrew Bergstrom.

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Passat promotes its price

The Volkswagen car says it looks more expensive than it is in its latest campaign.

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Ikea promotes its pages

The company is promoting its 2014 catalogue with a new OOH, TV and social media campaign.

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Taco Bell Canada makes fans eat their words

The Yum! Brands QSR is bringing its Doritos Locos Tacos north of the border with its biggest launch of 2013.

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McDonald’s Canada launches new meatless options

The QSR is adding two new meat-free McWraps to its menu following customer feedback.

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The YMCA promotes its potential

Launching its first national marketing campaign, the charity is focusing on children and families to spread awareness about what the organization does.

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Sport Chek heads to camp

The company’s VP marketing, Frederick Lecoq, talks about content and hockey at the BioSteel Camp.