Wendy Goldman Getzler

Contact Wendy by sending an email to wgoldmangetzler@brunico.com

Articles by Wendy Goldman Getzler
fireman sam

Amazon: Where video streaming and merch collide

A deal between Mattel’s HIT Entertainment and the tech co could be the future of blended content and consumer products.

Hot Wheels Track Builder Challenge Exhibit

Mattel launches revamped global branding team

The maker of Hot Wheels and Barbie has announced a new streamlined marketing division to span the co’s global brands.

wwe

Mattel and WWE team up for branded content push

World Wrestling Entertainment characters get out of the ring in a new original stop-motion series and toy line.