Agencies

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DDB Montreal names VP/CD

Etienne Bastien joins the new office to lead the Volkswagen creative, while Monique Brosseau comes on board as the VP managing director.

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Food Basics names new AOR

Metro’s low-cost grocery store has picked Toronto-based Open to handle its marketing efforts.

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TD’s Midas touch

The bank and its agencies Diamond and Leo Burnett cleaned up at last night’s financial advertising award show. Who else won big?

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DS+P wins Clamato and Fruitsations

Canada Dry Mott’s moves the brands to a Canadian AOR to reflect their unique positioning here.

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Exclusive: Why Helen Pak returned to agency life

After a short stint at Facebook, Havas’ new president and CCO tells strategy why she was attracted to the revamped agency.

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MSLGroup hires six in Toronto

Anne Locke will run public relations for the firm’s style and beauty division as its new VP.

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Buying bold ideas

What’s holding companies back from exploring that crazy, but awesome idea? KBS’s Nick Dean says it’s time brands step up to the plate.

splatalot

MarbleLive names Rethink AOR

Marblemedia’s in-development water park will work with the agency on brand identity.

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Airport creative contest names jury

Who will judge the Toronto Port Authority and Black’s $250,000 contest?

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Kronenbourg names new AOR

Toronto-based agency Trevor//Peter snagged the assignment, rounding out its portfolio of Carlsberg-owned beers.

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Sid Lee opens L.A. office

The agency will set up a shop in pro-bono client Movember’s space, with Kristian Manchester named ECD.

Always

Yet another Grand Prix for Leo Burnett

The agency and P&G can add another big win to their trophy case, picking up top honours at last night’s Epica awards.

Cover

Throwback Thursday: strategy in 2013

Last year, branded content was the big buzz, Target ventured North and Dove went viral…again.

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Nurun Toronto, Quebec City join Razorfish

The two shops will be rebranded as Razorfish, while the agency’s Montreal office will retain its Nurun moniker.

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Axe Canada names Sid Lee AOR

What does the new agency mean for the men’s grooming line? A new direction and more made-in-Canada creative, to start.