Agencies

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Mosaic acquires Launch!

Acosta Mosaic Group adds “unmatched” scale to its retail programs with the addition of the experiential agency.

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The rise of the bite-sized campaign

CASSIES judge and Marketel EVP Diane Ridgway-Cross on how companies are building brands through short-term pushes.

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Monica Ruffo leaves Lowe Roche

The CEO of the Toronto-based agency is departing after three years at the helm.

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Capital One Canada names new AOR

After an RFP, DDB Vancouver lands the financial institution account, focusing on strategy and mass advertisement.

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Anomaly skates through school

The shop is working with an alternative high school, where students design and sell skateboards.

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Sweater Day campaign does double duty

A new initiative from Red Lion asks other Toronto agencies to make their National Sweater Day apparel go the extra mile.

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Denise Rossetto lands on Cannes jury

The partner/ECD from DS+P will sit on this year’s Health and Wellness jury at the second annual Health Lions awards.

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Saatchi boosts its VP ranks

Joel Arbez (left) and Matt Antonello take on senior roles at the shop, as it tries to bring in more business and improve its design capabilities.

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Ariad lands Men’s Health Foundation

The Toronto-based agency will handled strategic partnerships for the non-profit.

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Publicis approved to acquire Sapient

After months of regulatory hurdles, the $3.7 billion deal is expected to be finalized by the end of the week.

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2015 Cause + Action deadline coming up

You have less than one week to submit for the awards that applaud brands for making a difference.

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FCB brings in a chief strategy officer

Shelley Brown joins the shop in the newly created role, as the agency tries to break down silos.

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Edelman’s national approach

Five senior-level promotions, including John Clinton and Lisa Kimmel, are meant to give the PR firm a stronger national perspective.

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Twist Image to become Mirum

The WPP shop is joining a new digital agency network, along with 10 other shops from around the globe.

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Gunn Report revealed

Can you guess which agency placed highest for Canada in the annual award ranking? Hint: Think #likeanagency.