Agencies

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Grey Vancouver names new CD

Former Rethink partner Katie Ainsworth joins the shop to lead the creative product.

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Proximity wins new business

The agency picks up the Queen’s School of Business account and extra work for Mercedes-Benz and RBC.

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Meet Wood and Graphite, D&AD’s new Pencils

Nominations and In Book be gone! The London-based org has replaced the former award titles with new Bronze and Silver equivalents.

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Transcend3 adds co-creative director

Lisa McCoy has come to the Toronto-based agency and already has a rebranding initiative under her belt.

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HuffPost and Leo Burnett team up for content

A select group of the agency’s clients will participate in the new model, pairing writers and strategists from both companies to create content.

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Back page: The rise of hipster-tising

Saatchi & Saatchi shows us how these hip folks have influenced the biz.

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Exclusive: Leo Burnett wins Kraft business

The CPG is moving its “natural cheese” portfolio, which includes Cracker Barrel and Tex Mex, from Anomaly.

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People moves at JWT and Cossette

Both agencies have parted ways with CDs, while Cossette has brought in a new VP of strategy and planning from the client side.

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Bulk Barn chooses Leo Burnett as AOR

The agency will help the bulk-food retailer modernize its image.

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Canadian Blood Services selects One as AOR

The Toronto agency will help the non-profit increase recruitment and retention.

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Ad Week: Making the case for a new model of planning

Mark Tomblin, CSO of Taxi, on why agencies need to update a model that hasn’t changed in 50 years to keep up with consumers.

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Jackman Reinvents expands creative team

Rich Cooper joins the Toronto shop as its CD, among 10 other hires brought in as a result of U.S. growth.

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Ad Week: Why failure is necessary – and good

Storytelling lessons from Kevin Spacey, the new internet-giant era for agencies and the need for bravery all around.

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Agencies down for the cause

Corporations have increased their donations by almost 600%. Is it any wonder agencies are getting in on the action?

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The human and humane side of cost cutting

Trying to cut costs? Tony Chapman says it’s time to change the business of doing business.